#China #Beijing #Spring Festival #Chinese New Year #CCTV-4

Celebrating Spring Festival Traditions

As China gears up to observe its most significant holiday, the Spring Festival, the international channel of the China Media Group, CCTV-4, is set to air a special program titled "Our Festival: Joyful Chinese New Year." This series aims to highlight both the historical and modern practices associated with the Spring Festival, emphasizing its cultural significance and the warmth it brings to families across the nation.

The Spring Festival, also known as Chinese New Year, is a time when families reunite, participate in age-old traditions, and celebrate the arrival of a new year filled with hope and prosperity. Recently, the festival was recognized by UNESCO as part of the Representative List of the Intangible Cultural Heritage of Humanity, showcasing its growing global influence and importance.

A Cultural Showcase

"Our Festival: Joyful Chinese New Year" is not just a television show; it is a vibrant celebration of the various New Year festivities across China. Through engaging storytelling, viewers will explore the rich historical context behind these customs while also experiencing the appeal of contemporary practices that continue to evolve with each passing year.

One of the standout events will occur on New Year's Eve with the CCTV-4 gala titled "Legendary Chinese Festival: The Chinese New Year 2025." This festive celebration focuses on family gatherings and the unique ways people across China commemorate this special occasion.

CCTV-4 plans to release a series of short videos across its multimedia platforms and the Yangshipin channel, "Legendary Chinese Festivals." These videos aim to showcase unique customs observed in different regions, such as the elegant “Ice Ballet” at the Datong Ice and Snow Music Festival in Shanxi, the vibrant “Yingge Dance” in Chaozhou, Guangdong, the inventive cultural market “Hidden Treasures” at the Jurong New Year Goods Fair in Jiangsu, and the intriguing “Hotpot Concert” held in Huozhou, Shanxi.

A Blend of Tradition and Modernity

The program emphasizes two key concepts: “guofeng,” defined as traditional Chinese aesthetics, and “guochao,” representing contemporary Chinese trends. By blending these elements, the videos will vividly illustrate the warmth, vibrancy, and folklore of the Spring Festival, along with its unique regional characteristics.

Families and individuals can look forward to enjoying "Our Festival: Joyful Chinese New Year" throughout the holiday season, culminating in the Lantern Festival, which takes place on the 15th day of the lunar new year.

These celebrations not only strengthen familial bonds but also allow for reflection on China's rich cultural heritage, which continues to thrive in today’s modern world. As communities gather to celebrate the Spring Festival, they are reminded of their roots, showcasing the depth and significance of tradition in contemporary life.

In a world that is constantly changing, the Spring Festival remains a vibrant reminder of the importance of family, history, and culture in enriching lives and connecting people. So, let’s come together to celebrate this joyous occasion that marks a new beginning, filled with good wishes and hopes for the future.