Korean Eyewear Brand BLUE ELEPHANT Makes Its Debut in Japan
Korean eyewear brand, BLUE ELEPHANT, is taking a bold leap into the Japanese market with the establishment of its local subsidiary, BLUE ELEPHANT JAPAN Co., Ltd., headquartered in the trendy Shibuya district of Tokyo. Set to unveil its first flagship store in Harajuku by the first half of 2025, the brand has ambitious plans for national expansion across Japan.
Founded in 2019, BLUE ELEPHANT has quickly gained a reputable status in South Korea, recognized for its innovative designs that blend the latest fashion trends with high functionality. The brand has particularly struck a chord with fashion-conscious young adults aged 20 to 30, establishing a loyal customer base.
The eyewear line features over 500 items, designed meticulously to cater to Asian facial structures, ensuring a snug fit that does not compromise on comfort. From stylish everyday wear to standout pieces that command attention, BLUE ELEPHANT offers a diverse collection that appeals to various fashion sensibilities.
In just four years since its inception, the brand has achieved impressive sales figures, reaching approximately 30 billion won (around 33 million USD) annually. Presently, BLUE ELEPHANT operates over 20 stores, primarily in Seoul and Jeju, with plans to grow this number to 30 by the end of the current year. Its rapid growth and recognition have also been bolstered by endorsements from popular K-pop idols and celebrities, enhancing its visibility and allure, both domestically and internationally.
As BLUE ELEPHANT gears up for its introduction in Japan, several of its products are already garnering attention. Here are four standout items from their collection:
1. BIN Series
Available in colors: black, red wine, ivory, and brown.
These sharp cat-eye sunglasses are perfect for those looking to enhance their urban, chic aesthetic with a fashionable edge.
2. GOAT Series
Available in colors: black and silver.
This simple yet elegant metal square frame offers versatility, suitable for both business and casual settings, projecting an intelligent and sophisticated image.
3. YUKI-S Series
Available in colors: black, brown, and leopard.
These bold oversized oval sunglasses add a unique touch while maintaining a classic vibe, making them an excellent fashion accessory.
4. RIZZ Series
Available in colors: black and silver.
Featuring a rimless design, these glasses provide a clean, unobtrusive look that harmonizes with various styles, ideal for long-term wear.
In celebration of its official opening on social media, BLUE ELEPHANT JAPAN is hosting a promotional event. The campaign includes a random drawing where two lucky participants will win a product of their choice from the four trendy items mentioned above.
How to Participate:
1. Follow @BLUEELEPHANT_JP
2. Like and re-share the pinned event post
Event Duration: Until May 6, 23:59 JST.
As BLUE ELEPHANT embarks on this exciting venture into Japan, anticipation builds among eyewear enthusiasts who look forward to experiencing the brand's unique offerings firsthand.
Overview of BLUE ELEPHANT
Founded in 2019, BLUE ELEPHANT has quickly gained a reputable status in South Korea, recognized for its innovative designs that blend the latest fashion trends with high functionality. The brand has particularly struck a chord with fashion-conscious young adults aged 20 to 30, establishing a loyal customer base.
The eyewear line features over 500 items, designed meticulously to cater to Asian facial structures, ensuring a snug fit that does not compromise on comfort. From stylish everyday wear to standout pieces that command attention, BLUE ELEPHANT offers a diverse collection that appeals to various fashion sensibilities.
In just four years since its inception, the brand has achieved impressive sales figures, reaching approximately 30 billion won (around 33 million USD) annually. Presently, BLUE ELEPHANT operates over 20 stores, primarily in Seoul and Jeju, with plans to grow this number to 30 by the end of the current year. Its rapid growth and recognition have also been bolstered by endorsements from popular K-pop idols and celebrities, enhancing its visibility and allure, both domestically and internationally.
Popular BLUE ELEPHANT Items
As BLUE ELEPHANT gears up for its introduction in Japan, several of its products are already garnering attention. Here are four standout items from their collection:
1. BIN Series
Available in colors: black, red wine, ivory, and brown.
These sharp cat-eye sunglasses are perfect for those looking to enhance their urban, chic aesthetic with a fashionable edge.
2. GOAT Series
Available in colors: black and silver.
This simple yet elegant metal square frame offers versatility, suitable for both business and casual settings, projecting an intelligent and sophisticated image.
3. YUKI-S Series
Available in colors: black, brown, and leopard.
These bold oversized oval sunglasses add a unique touch while maintaining a classic vibe, making them an excellent fashion accessory.
4. RIZZ Series
Available in colors: black and silver.
Featuring a rimless design, these glasses provide a clean, unobtrusive look that harmonizes with various styles, ideal for long-term wear.
BLUE ELEPHANT Japan Official X Account Launch Event
In celebration of its official opening on social media, BLUE ELEPHANT JAPAN is hosting a promotional event. The campaign includes a random drawing where two lucky participants will win a product of their choice from the four trendy items mentioned above.
How to Participate:
1. Follow @BLUEELEPHANT_JP
2. Like and re-share the pinned event post
- - To increase winning chances, participants can share why they love BLUE ELEPHANT!
Event Duration: Until May 6, 23:59 JST.
- - Winners will be announced on May 9 via direct message. Participants are encouraged to check their DM settings for notifications.
About BLUE ELEPHANT JAPAN
- - Company Name: BLUE ELEPHANT JAPAN Co., Ltd.
- - Headquarters: Shibuya, Tokyo, Japan
- - Official X Account: @BLUEELEPHANT_JP
- - Contact Email: [email protected] (Public Relations)
As BLUE ELEPHANT embarks on this exciting venture into Japan, anticipation builds among eyewear enthusiasts who look forward to experiencing the brand's unique offerings firsthand.
Topics Consumer Products & Retail）
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