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Twelvio and WIDER: A Strategic Partnership in Gaming Marketing

In an exciting development for the gaming industry, Twelvio, a leader in social gaming and digital entertainment marketing, has partnered with WIDER, an innovative AI creative engine. This collaboration aims to tackle one of the most pressing challenges in gaming marketing: the inability of creative production to keep pace with the rapidly evolving media landscape.

The Challenge of Creative Production

Gaming brands often face creative fatigue, leading to rising acquisition costs as winning advertisements begin to lose their effectiveness. While targeting and bidding processes have become increasingly automated, the creative aspect of campaigns remains a time-consuming manual task. This is where the partnership between Twelvio and WIDER comes into play, providing a seamless solution that integrates AI-driven insights into the creative production process.

WIDER's AI-Driven Approach

WIDER utilizes live campaign data and competitor intelligence to generate localized, launch-ready ads quickly. The platform connects directly to a brand's advertising accounts, analyzing performance data and examining active competitor advertisements to determine the most effective creative strategies. By automating the generation of various ad formats—including user-generated content, reaction videos, gameplay clips, and static ads—WIDER empowers gaming brands to maintain fresh and engaging advertising campaigns without the overhead of traditional production methods.

Jonathan Karmi, CEO and Co-founder of WIDER, articulated the necessity of this innovation: "Gaming teams are not short on ideas; they are short on throughput. We built the engine that removes the ceiling, enabling small teams to produce what would traditionally take larger agencies and several months of work."

Merging Expertise for Optimal Results

With this partnership, Twelvio gains a significant technological advantage for creative production and campaign optimization. Clients will experience enhanced creative output driven by data analysis and scalable localization efforts, ultimately eliminating the need for additional tools and increasing the efficiency of their marketing strategies.

For WIDER, access to Twelvio's extensive knowledge and relationships within the gaming industry positions them uniquely to expand their reach and effectiveness. Together, they aim to facilitate a smarter, more efficient, and scalable approach to gaming creative operations.

A Sneak Peek at the Future

WIDER will debut its capabilities at the SBC Summit 2026 in Lisbon, where attendees can witness firsthand how the platform analyzes campaign data, identifies high-performing creative strategies, and produces ready-to-launch advertisements tailored to various formats and languages. Not only will Twelvio present WIDER, but it will also showcase Retarget.gg, a platform designed to capitalize on geo-blocked and non-converting traffic.

By bridging the gap between creative generation and marketing insights, both WIDER and Retarget.gg enhance two crucial functions in performance growth: bringing in potential customers and maximizing value from existing traffic.

Conclusion

As Twelvio and WIDER embark on this promising journey together, gaming brands can look forward to innovative marketing solutions that leverage AI to drive performance and engagement in their campaigns. This partnership represents a significant shift towards a more efficient and impactful approach to advertising in an industry where speed and adaptability are paramount. Together, they are set to reshape the landscape of gaming marketing, ensuring brands can keep pace in this fast-moving digital world.