Olli Salumeria Introduces Its First Preservative-Free Salamis to the U.S. Market

Olli Salumeria Revolutionizes the Salami Market

In a groundbreaking move for the charcuterie industry, Olli Salumeria, a California-based charcuterie brand established in 2010, proudly unveils its new line of preservative-free salamis. This initiative marks a significant shift in the U.S. charcuterie market, catering to the modern consumer's desire for simpler, healthier ingredients. Founded by Oliviero (Olli) Colmignoli, a fourth-generation Italian salami maker, Olli Salumeria aims to set a new standard for cured meats and gourmet snacking.

The newly launched salamis are unique in that they are completely devoid of artificial and natural nitrates and nitrites. Oliviero Colmignoli shared that the brand's mission has always been about crafting the best-tasting salamis while fostering genuine connections over food prepared with intention. He notes, "Creating products that are not only delicious but also beneficial for health is at the core of our philosophy."

It took over three years of extensive research and development to finalize this product innovation, demonstrating Olli Salumeria's commitment to excellence. The company is not just challenging industry norms; it is also actively responding to the evolving preferences of consumers who are increasingly leaning towards natural, minimal-ingredient products. Tim Goldsmid, the CEO, believes that this launch is a pivotal moment for both Olli Salumeria and the wider cured meat category, as consumers now have access to salami without preservatives for the first time.

To maintain freshness without compromising on flavor, Olli has ingeniously replaced traditional nitrates with a proprietary blend of dried fruits and spices. This approach, combined with Olli’s time-honored salt-curing techniques, ensures that their salami maintains its rich flavor and fresh texture. Oliviero emphasizes, “We invite you to indulge in the purest forms of charcuterie, perfect for gatherings with family and friends.”

The initial offering will include a variety of products such as Snack Packs, Pre-sliced options, and classic Chubs. These preservative-free salamis are set to hit the shelves nationwide this spring, and consumers can expect to see the new "Proudly Preservative-Free" packaging at leading retailers like Whole Foods, Albertsons, Publix, Kroger, and Amazon Fresh.

As Olli Salumeria embarks on this new journey, it aims to establish itself as an industry leader in gourmet charcuterie. The brand has seen remarkable growth since its inception 15 years ago and hopes to double its operations in the coming years. Olli’s salami is crafted with dedication, using only premium ingredients, including 100% vegetarian-fed pork and no antibiotics — resulting in products that are not only delicious but also ethical and responsible.

For those eager to explore Olli Salumeria’s offerings, more information is available on their official website www.olli.com, and consumers can easily locate nearby retailers by visiting www.olli.com/locate-products. Follow their culinary journey on Instagram at @olli_salumeria, where the brand shares delightful updates and culinary inspirations. With these preservative-free salamis, Olli Salumeria is poised to redefine snacking, encouraging everyone to enjoy their food slowly and savor every bite.

This initiative not only elevates snack time but also enhances the overall dining experience, making it an ideal choice for gatherings and a staple in the modern kitchen. Olli Salumeria's mission combines a rich legacy with innovative practices, ensuring that every piece of salami is a celebration of great taste and wholesome ingredients.