#Japan #Tokyo #Branding #NTT DOCOMO #Amana

Innovate with Creativity Seminar by NTT Docomo Business

On July 24, 2025, Amana, a leading company in creative communication based in Shinagawa, Tokyo, will host the seminar titled "Innovate with Creativity: The Real Branding Strategies and Organizational Building of NTT Docomo Business for BtoB Companies". This event is part of the Great RIVER presents "Reframe Studio" series and marks its sixth iteration.

Seminar Highlights

This in-person seminar will take place at Amana's Tennoz office and includes a post-seminar workshop and networking event. The focus is on breaking away from price competition to effectively reach decision-makers in businesses.

Keynote Speaker

Masakatsu Tomatsu, who leads a now-200-person marketing organization at NTT Docomo Business, will share insights drawn from his extensive experience. He will discuss common challenges such as:

• - Inefficiencies where branding efforts do not translate into concrete business opportunities.
• - Disparities in departmental actions that hinder cohesive strategy execution.
• - Unclear delegation of responsibilities even after cultural and theoretical learnings.

The seminar will convey realistic insights grounded in three core perspectives:
1. Understanding the essence of BtoB branding.
2. A case study on "OPEN HUB" initiatives.
3. Behind-the-scenes dynamics of organizational scale-up.

Attendees will gain actionable insights that integrate strategy, organization, and practical initiatives into their operations.

About Reframe Studio

Reframe Studio is a collaborative platform where participants from diverse fields such as design, innovation, and creativity come together to reframe challenges into actionable insights. This collaboration fosters a fertile ground for future innovations through shared ideas and discussions.

Who Should Attend?

This seminar is ideal for:

• - Leaders overseeing brand and marketing organizations in BtoB companies.
• - Individuals looking to foster cross-departmental collaboration.
• - Those interested in enhancing their understanding of branding in BtoB contexts.

Event Details

• - Date & Time: July 24, 2025, 17:00 - 18:30
• - Venue: Amana Tennoz Office
• - Capacity: 50 participants (lottery selected if oversubscribed)
• - Participation Fee: Free
• - Registration URL: Event Registration
• - Contact: Phone: 03-3740-4011, Email: event@amana.jp

About Amana

Founded in 1979, Amana started as a photography production company and has since evolved into one of Japan’s largest visual production companies, offering services in still images, videos (commercials, web videos), and CG (retouching, 3D graphics, fashion CG). Amana is committed to transformative creative communication, leveraging its vast resources and knowledge gained from handling over 15,000 projects annually to help client companies convey their values and engage their audiences effectively. It also aids clients in implementing communication strategies and drives DX (digital transformation) initiatives through a unique range of solutions.

Company Overview

• - CEO: Masaki Kaneko
• - Location: 2-2-43 Higashi-Shinagawa, Shinagawa Ward, Tokyo
• - Established: April 1979
• - Capital: 100 million yen
• - Employees: 430 (as of January 1, 2025)
• - Business Area: Visual communication encompassing strategy, planning, brand design, inner communication, content marketing and production, web development, and various promotional initiatives.
• - Website: Amana Official Site