Introduction to KT League and Sponsorship
Kushi Katsu Tanaka Holdings, located in Shinagawa, Tokyo, has successfully implemented its KT League human resource system, significantly bolstered by a sponsorship program that began in September 2023. Over the past two years, the KT League has attracted a remarkable total of 58 sponsoring companies, which have contributed approximately 34 million yen across 68 stores. These contributions not only foster community engagement but also enhance employee satisfaction within the Kushi Katsu Tanaka family.
The Importance of Sponsorship in KT League
The KT League's sponsorship initiative is designed to create a vibrant workplace environment while emphasizing community involvement. By aligning with businesses that share similar values, Kushi Katsu Tanaka aims to establish lasting relationships that benefit both sponsors and the community. With an impressive influx of sponsorships in just 24 months, Kushi Katsu Tanaka expresses deep gratitude to all sponsoring companies that believe in their mission. The contributions made are funneled back to the stores and the employees, thereby enhancing not just income but the overall workplace experience and morale.
How the KT League Operates
What sets the KT League apart from traditional performance measures is its unique approach to ranking participating stores. Rather than solely relying on sales figures, the KT League emphasizes customer satisfaction and employee engagement by adopting the motto, "To the top with a smile." This program divides all Kushi Katsu Tanaka stores into three leagues, allowing restaurants to compete based on a points system derived from customer feedback and internal contests. The concept aims to redefine value in the restaurant industry by highlighting the positive customer experiences rather than merely focusing on sales numbers.
Points System and Rankings
The KT League ranks stores based on two primary metrics:
1.
Customer Satisfaction Score (derived from customer surveys)
2.
Bonus Score (determined by internal and external competitions)
These metrics create an innovative way to reflect how well stores are connecting with their customers, showcasing which locations foster the best experiences. Rankings are reviewed bi-annually, allowing for upward mobility to higher leagues or the possibility of demotion.
Benefits for Sponsors
Kushi Katsu Tanaka has structured sponsorship plans to accommodate varying levels of contribution. Each plan includes exclusive benefits, such as:
- - An 11% discount on meals for employees of sponsor companies
- - Promotional opportunities on KT League's official social networks and specially designated websites, correlating with the sponsor's mission to reach a wider community audience.
Sponsors are not only recognized within the KT League framework but also become integral partners in pursuing community-based initiatives aimed at revitalizing local engagement through traditional dining experiences.
Why Join the KT League as a Sponsor?
The KT League’s overarching goal is to cultivate an environment where both employees and customers can thrive. By joining as a sponsor, companies can contribute to improving employee morale and share in the success stories of the KT League’s progressive and community-focused endeavors. Moreover, it represents an opportunity to showcase corporate social responsibility—a vital component that can enhance brand reputation. Businesses are invited to play a part in this burgeoning initiative, ensuring that every customer's experience is filled with joy and satisfaction.
Conclusion
In a continuously evolving landscape where community support is paramount, the KT League’s strategic approach helps build a unique environment, welcoming together sponsors and local customers for a shared vision of positivity and happiness. To learn more about sponsorship options, one can visit the KT League's special site or reach out directly for inquiries. By uniting the community around food, smiles, and support, Kushi Katsu Tanaka is truly setting a new standard in the restaurant industry.
For further details on the KT League and sponsorship options, feel free to check out their official site and stay updated with the latest rankings, interviews with top-performing store managers, and insights into participating sponsors. Let's rise above challenges and toast to a future where both businesses and communities thrive together!