Poshmark Appoints Heather Friedland as First Chief Product Officer to Propel Innovation

Poshmark Welcomes Heather Friedland as Its First Chief Product Officer

In an exciting development for the fashion resale marketplace, Poshmark, Inc. has announced the appointment of Heather Friedland as its first-ever Chief Product Officer (CPO). Her appointment marks a pivotal moment in Poshmark's growth as it seeks to enhance its product strategy in a rapidly changing retail landscape. Friedland commenced her role on October 27, 2025, bringing with her over 20 years of robust experience in product management and innovation.

Friedland's impressive portfolio includes previous stints as CPO at Ancestry and Glassdoor, where she was instrumental in leading product innovations that aligned closely with customer needs. At eBay, she played a vital role in reshaping the platform's product management strategies, focusing on search functionalities and overall purchasing experiences. Notably, under her leadership, eBay saw improvements that significantly broadened its global reach and market influence.

In her new role at Poshmark, Friedland will oversee product vision and execution, aiming to drive innovation that connects deeply with the community's aspirations. Poshmark CEO Namsun Kim expressed confidence in Friedland's capabilities, stating, "In selecting Heather as our Chief Product Officer, we sought a leader who combines deep product expertise with a customer-first mindset. We're entering an exciting new chapter as AI redefines how people shop, sell, and connect."

The fashion resale space has seen considerable transformations in recent years, especially with rising interest in sustainable fashion and the fusion of social experiences with e-commerce. With her extensive knowledge and forward-thinking approach, Friedland is expected to enhance Poshmark's standing as a leader in the market and pivotal player in the evolution of AI-driven commerce.

Friedland herself shared her enthusiasm upon joining Poshmark: "I’m thrilled to join at such a pivotal moment and as a longtime Posher. I’m excited to partner with the team to innovate solutions for the Poshmark community and maximize our impact. As AI reshapes shopping, Poshmark has a considerable opportunity to lead the charge in redefining how people engage with fashion."

Poshmark’s Vision for the Future

Founded in 2011, Poshmark has grown its community of users to over 150 million, facilitating over $10 billion in gross merchandise value (GMV) and helping sellers realize significant earnings. As the company stands at the intersection of fashion, technology, and community, the focus on user engagement and satisfaction remains paramount.

Friedland’s approach is expected to align product development closely with Poshmark’s customer-centric philosophy, ensuring that innovations not only meet market demands but exceed user expectations. The incorporation of AI tools into Poshmark's offerings will likely enhance the shopping experience, making it more personalized and engaging for users.

In her academic background, Friedland earned a Bachelor of Science with Honors in Communications, concentrating in Business E-commerce from Cornell University. Her educational qualifications, combined with extensive professional experience, render her particularly well-suited to accelerate Poshmark's growth trajectory.

As Poshmark continues its ascent in the resale market, consumers can anticipate enhanced shopping experiences driven by innovative product strategies and community-focused initiatives under Friedland’s leadership. This new chapter not only represents growth for Poshmark but also signifies the ongoing evolution of fashion commerce, paving the way for future growth and sustainability in the industry.

The appointment of Heather Friedland as Poshmark's first Chief Product Officer is a thoughtful move that aligns with the company's strategic vision, emphasizing a strong commitment to innovation and customer satisfaction. With an experienced leader like Friedland at the helm, Poshmark is poised for continued success in an increasingly competitive marketplace.