#None #HarrisQuest #Displayr #QuestDIY

HarrisQuest Enhances Survey Insights with Displayr Integration

In a significant move to bolster its research capabilities, HarrisQuest, a key player within the Stagwell Marketing Cloud, has just announced the launch of a new QuestDIY product integration. This collaboration with Displayr, known as a leader in analysis and reporting, aims to elevate user experiences in exploring survey data. With consumer expectations shifting rapidly, this new integration allows brands to innovate faster and delve deeper into consumer insights, making informed decisions in a challenging market.

According to HarrisQuest, this new integration allows users to generate high-quality insights faster than ever before. By harnessing the full power of Displayr's advanced reporting and visualization tools, users can easily dissect survey results through an intuitive dashboard. This streamlined approach removes previous barriers to accessing rich data analytics, enabling marketers to tap into the minds of consumers nearly immediately after survey deployment.

One of the key features of the QuestDIY platform is its AI-powered survey builder, which enables users to design and deploy surveys that are free from bias, and develop meaningful questions in just minutes. This advancement is timely; a recent survey indicated that 61% of consumers are open to switching brands if competitors offer innovative products or services. Such insights emphasize how essential it is for brands to stay attuned to consumer trends and behaviors to maintain a competitive edge.

HarrisQuest's Managing Director, Gary Topiol, shared the strategic benefits of the Displayr integration, stating, "Our customers can now transition from survey creation to actionable insights quickly, without the complexity of managing multiple tools. This breakthrough partnership enhances our users' experience, making it not just powerful but also easily accessible."

Displayr's VP of Sales and Marketing, Matilda Sarah, echoed this sentiment, emphasizing their focus on fast, reliable results. "Bringing Displayr into QuestDIY offers users a more dynamic way to analyze their data. Customers can move seamlessly from initial data collection to nuanced insights with enhanced AI capabilities that adapt to users' evolving needs."

Key Features of the Integration

The integration boasts several transformative features including:

• - Integrated Dashboard: Users gain access to Displayr’s comprehensive reporting suite directly within the QuestDIY reporting dashboard, simplifying data exploration.
• - Explore Functionality: Users can apply filters to examine survey responses by demographic segments, create visualizations, and produce crosstabs effortlessly.
• - Edit Mode: The new Edit mode empowers users to bring their data alive with advanced analysis options, constructing custom visualizations and leveraging crosstabs to uncover deeper insights.
• - Flexible Exporting: Survey results can be exported in various formats (PowerPoint, PDF, Excel), which facilitate further analysis or live dashboard sharing.
• - AI-Enhanced Reporting: The incorporation of Displayr's innovative AI tools streamlines reporting workflows, enabling QuestDIY customers to utilize AI for data cleaning, report generation, and statistical testing directly within the platform.

As organizations navigate a post-pandemic world, the necessity for rapid data analysis has never been more crucial. The collaboration between HarrisQuest and Displayr exemplifies how technology can facilitate deeper insights for more nuanced understanding and decision-making.

To explore more about the capabilities unlocked through this partnership, visit HarrisQuest's QuestDIY.

About Displayr

Displayr is an advanced, AI-driven platform that specializes in data analysis and reporting. Known globally for its efficiency and user-friendly design, Displayr allows teams to quickly transition from data collection to actionable insights, redefining their interaction with data through innovative analytics tools.

About The Marketing Cloud

The Marketing Cloud, formerly known as Stagwell Marketing Cloud, is a data-centric suite designed for modern marketers, providing AI-enhanced SaaS solutions and services. This powerful suite empowers organizations to achieve their goals with speed, leveraging insights to outpace competition in a challenging landscape.