Transforming Client Acquisition in Accounting with AI-Driven Web Marketing Strategies

Seminar Overview: Revolutionizing Client Acquisition with AI

In today's rapidly evolving digital landscape, accounting firms often feel overwhelmed by changing technologies, particularly artificial intelligence (AI). The seminar, entitled Transforming Client Acquisition in Accounting with AI-Driven Web Marketing Strategies, organized by LANY and Freee, aims to address these challenges head-on. Scheduled for November 20, 2025, this event seeks to empower accounting professionals with the knowledge and tools necessary to leverage AI for enhanced web marketing and client acquisition.

Understanding the Pressing Concerns of Accountants

Many firms have experienced stagnation in inquiries generated through web channels, leading to a palpable sense of urgency regarding SEO strategies. With AI promising to change the game, firms are confronted with questions such as: "Will AI render traditional SEO ineffective?" and "How can we stay competitive in this new environment?" On the surface, the rise of AI might seem like a threat; however, this seminar will demonstrate that it could represent an extraordinary opportunity for firms to transform their client acquisition strategies.

What to Expect from the Seminar

This seminar brings together experts from LANY, a leading digital marketing support company, who will guide participants through the latest AI trends, Google’s evolving algorithms, and actionable SEO and content strategies tailored for accountants. Attendees will gain insights into:
1. Latest SEO and Content Strategies: Understanding how to remain favored by clients in the AI era.
2. AI’s Impact on Web Marketing: A comprehensive discussion regarding emerging AI trends and their practical effects on client outreach and engagement.
3. Actionable Marketing Initiatives: Strategies that can be implemented immediately to gain a competitive edge in the market.

Event Details

- Date: November 20, 2025
- Time: 5:30 PM - 7:00 PM (Registration starts at 5:00 PM)
- Location: Freee Headquarters, 19F Asobiba, Tokyo, Japan

1-2-2 Osaki, Shinagawa-ku, Art Village Osaki Central Tower

How to Apply

Interested participants can register through the following link: Registration Form. It’s essential to note that this seminar is exclusively designed for accounting and tax consulting firms. Registrations from unrelated companies may unfortunately have to be declined. Therefore, it is advised to submit one application per participant when registering in groups.

Additional Information

- Participation Fee: Free
- Networking Session: A networking event will occur post-seminar with a fee of ¥3,000.
- Capacity: Limited to 30 participants.

About LANY

Founded in Shibuya, Tokyo, LANY stands as a growth partner to businesses, specializing in digital marketing strategies and recruitment support. Their comprehensive approach involves not only strategy formulation but also execution, integrating seamlessly with clients' teams to drive sustainable growth. You can find out more about LANY via their official website: LANY's Website.

In Conclusion

This seminar represents a unique chance for accounting professionals to harness the transformative power of AI in their marketing efforts. By participating, attendees will not only become more informed about the latest trends but also develop a proactive approach to enhancing client acquisition strategies. Seize this opportunity to redefine your firm’s marketing trajectory in the age of AI!