#USA #New York #5WPR #PR Agency #Acme Smoked Fish

5WPR Partners with Acme Smoked Fish

In a significant move within the public relations industry, 5WPR, one of the largest privately-owned PR firms in the United States, has been appointed as the agency of record for Acme Smoked Fish. Established in 1906, Acme is a renowned leader in premium smoked seafood based in Brooklyn, known for its commitment to quality and traditional crafting methods. This partnership aims to amplify Acme's brand presence through a comprehensive communications strategy that will resonate with new and existing customers alike.

Overview of the Strategy

5WPR's strategy will focus on integrating various communication methods to elevate the Acme brand. This will include planning strategic communications, enhancing media relations, engaging influencers, and crafting compelling narratives that align with Acme's core values. This endeavor is expected to enhance not only brand awareness but also deepen the emotional ties between Acme Smoked Fish and its consumers.

Leigh Ann Ambrosi, Managing Partner and EVP at 5WPR, expressed enthusiasm about the collaboration, stating, "We’re thrilled to be working with Acme Smoked Fish, a brand with deep roots, iconic products, and an unwavering commitment to quality." The agency is set to highlight Acme's leadership in the smoked seafood market while assisting in narrating the next chapter of its story.

Acme's Legacy

The partnership highlights Acme Smoked Fish's deep-seated heritage. A fourth-generation family-owned business, Acme has been a staple in American culinary culture for over a century. They take pride in their traditional methods of crafting smoked seafood such as lox, smoked salmon, and whitefish salad. With a strong focus on sustainability and innovation, Acme seeks not only to provide quality products but to maintain a legacy that brings people together through great food experiences.

The range of products offered by Acme can often be found at bagel shops, in supermarkets, and on the menus of upscale restaurants across the nation. Besides its Brooklyn headquarters, Acme also smokes fish in several states including Massachusetts and North Carolina, emphasizing their expansive reach within the seafood industry.

What's Next: Specific Initiatives

As part of this engagement, 5WPR will roll out a series of initiatives, including:

• - Bi-annual Creative Product Mailers: Ensuring that media and influencers receive timely updates about new products and campaigns.
• - Press and Influencer Campaigns: Creating dialogues with media and influencers to spotlight Acme’s offerings.
• - Strategic Media Activations: Targeted strategies to create buzz around product launches and significant events related to Acme.

Furthermore, 5WPR will also manage various award submissions, enhancing Acme's credibility and recognition within the food industry. They’re also set to implement paid and organic influencer strategies that underline Acme's relevance in today’s food culture, an essential component given the rise of the food influencer landscape on social media platforms.

The Measurement Element

Assessment of these initiatives will be data-driven, using analytics to measure impact and refine strategies over time. This rigorous process aims to ensure that Acme maintains its strong reputation while continuing to broaden its brand awareness and foster deeper consumer relationships across the nation.

Conclusion

In summary, the partnership between 5WPR and Acme Smoked Fish heralds an exciting era of growth and engagement for the brand. As the agency undertakes this comprehensive initiative, both entities reflect their commitment to quality, creativity, and consumer connection at every turn. For more insights into Acme Smoked Fish and their offerings, visit www.acmesmokedfish.com.