Expanding Global Horizons: Effective LinkedIn Management for B2B Companies

In today’s interconnected world, Japanese B2B firms realize the critical importance of accessing international markets. LinkedIn, the world's leading business social networking platform, has gained attention as an effective tool for reaching global business professionals. Known as the “business card” for overseas activities, LinkedIn provides unparalleled opportunities for B2B companies looking to expand internationally. To meet this demand, Bokkan Corporation has launched comprehensive services for LinkedIn account management and advertising aimed specifically at businesses venturing overseas.

Background of the Service Offering

One of the significant challenges B2B companies face when targeting international markets is ensuring direct marketing to key decision-makers. Traditional methods such as email marketing or attending trade exhibitions have limited reach, prompting a shift towards platforms like LinkedIn, where professionals engage daily. With its detailed profiles, users can share industry insights, job roles, and company size, transforming LinkedIn into a vital communication tool.

Therefore, managing a LinkedIn account is more than just overseeing a page; it is a strategic initiative designed to enhance brand value and build trust with potential customers. Combining effective account management with strategic advertising allows businesses to achieve efficient outreach to targeted audiences.

Key Features of LinkedIn Utilization

By 2025, LinkedIn is projected to have 115 million monthly active users globally, a staggering 150% increase year-on-year. Professionals from over 200 countries are utilizing LinkedIn for information exchange, networking, and discovering business opportunities. The concentration of decision-makers and specialists on this platform makes it an incredibly valuable connection point for B2B companies. LinkedIn users configure specific details related to their job roles and industries, enabling precise targeting for ads and content distribution. For instance, an automotive parts manufacturer can directly reach purchasing agents and product development teams from the automotive sector.

Additionally, LinkedIn company pages function as a business's “homepage,” where firms can share industry trends, specialized knowledge, and product introductions to position themselves as trustworthy information sources to customers and leads alike. Regular organic postings help maintain a strong brand presence and establish expertise over time.

Merging Organic Posts with Advertising Strategies

Achieving results with LinkedIn involves more than just running ads; integrating organic posts is essential. Organic content serves to inform current and prospective customers about updates, products, and corporate social responsibility initiatives, effectively enhancing brand awareness. Engagement garnered from such posts can also serve as valuable advertising material, thus amplifying the ad's effectiveness.

Research indicates that users exposed to both organic posts and ads exhibit a conversion rate 61% higher than those who see only ads. This reveals that it is possible to achieve a reduction in customer acquisition costs while simultaneously reaching a broader audience. Our service excels in designing optimal strategies that fuse these elements, robustly supporting clients in enhancing brand value and increasing sales.

Service Flow

Our LinkedIn account management and advertising services follow a structured flow:

1. Market Research and Competitive Analysis
We begin with a detailed investigation of the target market and the current use of LinkedIn by competitors. Understanding effective content and approaches lays the foundation for our strategies. We identify themes and keywords that resonate with the target audience. If necessary, we also support the creation of content such as whitepapers.

2. Optimization of LinkedIn Company Page
We tailor company profiles to align with brand image, emphasizing credibility to viewers. We assist in establishing a systematic posting strategy to continually enhance brand recognition and trustworthiness.

3. Content Creation and Posting
High-quality, specialized posts are crafted to meet the interests of target audiences, with timing and frequency optimized to foster engagement. We incorporate interactive communication with users to nurture brand enthusiasts and maintain their interest.

4. Targeted LinkedIn Advertising
Targeted ads are deployed based on the successes of organic posts, ensuring high precision. Since the impact of creative content is significant, we also handle creative production. Regular analysis of advertising performance allows for strategic adjustments, ultimately achieving high conversion rates and cost-effectiveness.

About Bokkan Corporation

Specializing in web marketing for cross-border e-commerce and overseas B2B marketing in English-speaking regions, Bokkan Corporation operates under the mission of delivering the charm of Japan to the world. We assist Japanese companies aspiring to expand internationally.

- Company Name: Bokkan Corporation
- CEO: Yuki Tokuda
- Location: 3F Naruhama Building, 4-39-1 Higashi Ikebukuro, Toshima-ku, Tokyo
- Established: August 28, 2014
- Business: Overseas web marketing
- Website: Bokkan Corporation