#United States #Elevate Program #Concord #Mixxers #KeHE

Mixxers Awarded KeHE Golden Ticket and Joins the 2026 Elevate™ Program

In an exciting development for the beverage industry, Mixxers, a premium brand specializing in powdered cocktails and mocktails, has been honored as a 2026 Golden Ticket winner by KeHE Distributors. This prestigious recognition places Mixxers in the spotlight as it embarks on a significant retail expansion journey. Included in the company's 2026 Elevate™ Program, Mixxers is poised to reach new heights by entering national retail markets across the United States.

A Milestone for Mixxers

KeHE Distributors is renowned as one of the largest natural and specialty food distributors in North America, supporting over 30,000 retail locations. The Golden Ticket program provides brands like Mixxers access to launch into up to 12 distribution centers through KeHE's New@KeHE platform, facilitating a direct path to independent and regional retailers nationwide. The inclusion in the Elevate™ Program further amplifies Mixxers' momentum, presenting opportunities for hands-on support, strategic guidance, and enhanced visibility.

Why Mixxers Stands Out

Mixxers has revolutionized the traditional cocktail mixer by offering a lightweight powdered format made with real fruit and organic ingredients. Traditional mixers often come laden with calories, excessive sugars, and artificial elements that deteriorate quickly. Mixxers solves this dilemma by enabling consumers to create consistent, premium-quality drinks anywhere with just the addition of water and spirit.

All of Mixxers’ offerings contain organic cane sugar and average under 10 grams of sugar per serving, ensuring each drink is not only delightful but also mindful of health. The shift toward a powdered mixer format also aligns perfectly with the environmentally-conscious trend of reducing packaging waste and avoiding the hassle of dealing with partially empty bottles.

Kara Potter, the founder of Mixxers, expresses this innovative spirit: “Mixxers started with a simple idea—you should be able to have a great cocktail or mocktail anywhere without sacrificing quality or ingredients. Being recognized by KeHE validates that this isn't just a better product—it's a better way to approach the category.”

Future Plans for Rollout

Mixxers is gearing up for a phased retail rollout focused on select regions and store formats that prioritize convenience, portability, and clean ingredients. Given the success and growing demand for portable solutions in the beverage category, Mixxers is well-positioned to capture the attention of the modern consumer.

About Mixxers

Founded less than 18 months ago, Mixxers has quickly emerged as a game-changer in the powdered drink space by providing premium cocktail and mocktail mixes. Made purely from real fruit powders with no artificial ingredients, Mixxers is committed to enhancing the cocktail experience for a new generation.

About KeHE Distributors

KeHE is a leading distributor committed to sustainability and supporting innovative brands shaping the future of food. As a Certified B Corporation, KeHE focuses on delivering organic and specialty products to retailers across North America. The collaboration between Mixxers and KeHE signifies a mutual commitment to quality, innovation, and responsible consumption.

As Mixxers continues its journey, consumers are encouraged to stay tuned for exciting developments and product launches that promise to redefine how cocktails are enjoyed.