Exciting Revamp of Sunshine City’s Alpa Area with Over 20 New Stores Coming This Fall and Winter

A Revitalized Shopping Experience in Ikebukuro's Alpa Area

The Alpa shopping area, located within the bustling Sunshine City in Ikebukuro, Tokyo, is gearing up for an impressive transformation this autumn and winter. With a total area of approximately 2,200 square meters, more than 20 new stores will be introduced, starting with the first wave of 14 stores opening by November. This major renovation aims to boost visitor numbers and elevate sales levels, with the first half of this fiscal year already surpassing past records by achieving a remarkable 35.9 billion yen in sales.

Spotlight on New Stores

This ambitious project brings exciting new concepts and well-loved brands that are sure to captivate shoppers. Among the highlights are “Jelico-do by KOMEDA,” marking its first venture in the Kanto region, and the “STARBUCKS Tea & Café,” which caters to tea enthusiasts for the first time in Ikebukuro. Additionally, food lovers can enjoy the acclaimed “BRISKSTAND SUNSHINECITY,” a champion in Japan's burger competitions. These stores aim to cater to fashion-savvy women in their 20s, creating unique experiences that resonate with their personal styles.

The upscale atmosphere continues with an array of fashionable boutiques and organic wellness shops, offering everything from chic clothing to health-conscious food options.

First Wave Highlights

1. First-Time Openings in the Area

Out of the 14 stores, four are making their debut in the area. Notably, “STARBUCKS Tea & Café” and “Jelico-do by KOMEDA” invite visitors to indulge in specialty drinks that focus on high-quality ingredients. The menu at BRISKSTAND, featuring gourmet burgers that have won a national championship, promises to redefine fast food with an obsession for quality ingredients and healthier choices.

2. Empowering Fashion for Women

The newly renovated B1 floor showcases stores that allow young women to express their individuality through fashion. Key newcomers include the British brand “MARY QUANT” and “ROJITA,” both offering feminine and trendy clothing. The aim is to provide women with styles that blend cute aesthetics with a touch of sophistication, making it easy to achieve both casual and polished looks.

3. Focus on Wellness

With a rising health consciousness among consumers, Alpa introduces “Biople,” a select shop offering organic and natural beauty and wellness products. Furthermore, “STARBUCKS Tea & Café” provides customizable tea options, ensuring health-oriented choices for caffeine-free beverages to suit individual wellness needs.

Notable New Openings

Jelico-do (Opening November 14)

At Jelico-do, customers can customize their drinks from over 1,000 combinations, including the popular jelly-based "Jelico" topped with whipped cream. This stand cafe promises a creative drink experience tailored to individual tastes.

BRISKSTAND SUNSHINECITY (Opening November 4)

BRISKSTAND aims to surprise and delight with gourmet burgers. Winning accolades in the Japan Burger Championship, they offer a unique preparation method that elevates the humble burger to fine dining. Customers can expect burgers that are not only delicious but also good for the body, showcasing a commitment to high-quality ingredients.

STARBUCKS Tea & Café (Opened September 26)

Specializing in tea, this café offers a delightful selection featuring the famed TEAVANA tea. The inviting space is set up for customers to enjoy a calming tea experience with a variety of selections.

CIAOPANIC TYPY (Opening October 24)

Catering to families, CIAOPANIC TYPY brings a casual yet trendy vibe with an assortment of clothing that combines comfort with style, encouraging families to dress together in fashionable harmony.

Upcoming Events and Promotions

As part of the revamped Alpa experience, there will be grand opening celebrations, including exclusive products and promotional giveaways from multiple stores, running until October 31. Alpa is poised to attract and engage visitors even further with additional openings and seasonal events planned in the coming months.

In closing, Alpa aims to redefine the shopping landscape in Ikebukuro by not only offering exciting new stores but also fostering an environment where lifestyle choices can flourish. This refreshing update marks a new chapter for Sunshine City’s Alpa area, promising more to come in the near future.

For further details on our offerings, visit the official Sunshine City website.

Note: Some images are for illustrative purposes only.