Cousins Maine Lobster Makes a Splash with New Madison Food Truck Launch

Cousins Maine Lobster (CML) is gearing up for a grand event in Madison, Wisconsin, marking its official arrival in the capital city with a much-anticipated food truck launch on Saturday, April 18. This event is set to take place at the Rusty Bee Lounge located at 5134 E. Cheryl Parkway, Fitchburg, WI, from 12 PM to 6 PM.

Following an overwhelmingly successful debut in Milwaukee last year that exceeded all expectations, CML is all set to charm Madison with its famous lobster rolls, bringing a little taste of Maine to the heart of Wisconsin. The franchise's Madison debut represents a crucial step in its mission to introduce premium quality Maine lobster to diverse communities across the Midwest.

The opening will be led by local entrepreneurs Chris Goeman and Kevin Smith, who have already made waves with their Milwaukee operations. The success they achieved there has set the stage for this new venture, bolstered by strong local demand for high-quality seafood. Both operators are enthusiastic about their transition to Madison, expressing their commitment to community engagement and providing exceptional service.

According to Kevin Smith, “The response we saw in Milwaukee confirmed what we believed from the start—that there is a real demand for authentic Maine lobster here in Wisconsin. Madison is a fantastic food city with a lively community, and we’re excited to bring something unique that unites people and replicates the buzz we created during our first launch.”

At the grand opening, visitors can savor Cousins Maine Lobster’s signature menu items, featuring the classic Maine Roll served chilled with a hint of mayo, the Connecticut Roll served warm with butter and lemon, as well as fan-favorites such as lobster tacos, lobster grilled cheese, and delectable whoopie pies. Known for its commitment to delivering top-notch quality swiftly, CML has cultivated a strong and loyal nationwide following.

Expanding into Madison is viewed as the next logical step in the brand's growth strategy, commented Lindsay Herberger, the Director of Franchise Development at Cousins Maine Lobster. "The enthusiasm and turnout we saw in Milwaukee set the expectations for what will undoubtedly be a remarkable launch in Madison. Chris and Kevin have done an extraordinary job generating buzz, and we are confident that the capital city will fully embrace the Cousins Maine Lobster experience."

For those eager to keep track of Cousins Maine Lobster’s food truck schedule in Madison, the company encourages following their activities on Facebook. Customers can also download the CML mobile app to order ahead, earn loyalty rewards, and stay updated on the upcoming events.

Cousins Maine Lobster stands out as one of the fastest-growing seafood chains in the nation, thanks to its flexible food truck format that allows for a restaurant-quality experience within local communities. By partnering with local entrepreneurs, CML brings an outstanding dining experience to various hotspots, including breweries and wineries, creating excitement and robust customer engagement in every new market it enters.

Founded in 2012 by cousins Sabin Lomac and Jim Tselikis, Cousins Maine Lobster is on a mission to share their family traditions from Maine with food lovers across the country. The brand gained nationwide fame after appearing on Shark Tank, where they secured an investment from real estate mogul Barbara Corcoran. Since their inception, they have successfully franchised to extend their reach throughout the United States, becoming one of the top success stories from the show.

To learn more about franchise opportunities or find a location near you, check out CML's official website at www.cousinsmainelobster.com. Connect with them on social media platforms such as Instagram, Facebook, YouTube, and Twitter for the latest updates and news on their seafood offerings.

Topics Consumer Products & Retail)

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