SpotOn Unveils Innovative 'GoTo Place' App to Empower Independent Restaurants

SpotOn Launches GoTo Place for Independent Restaurants



In the ever-evolving world of dining, independent restaurants often find themselves at a disadvantage against larger chains that dominate the market. Today, SpotOn, a leading restaurant management system, has introduced a solution designed specifically for these small businesses: the GoTo Place app. This new mobile-first ordering platform aims to empower independent restaurants by facilitating direct orders, enhancing customer loyalty, and ultimately boosting profits.

The restaurant industry has seen a surge in super apps—comprehensive platforms that provide various services, including food delivery and reservation management. Yet, these applications often come with high commissions and a diluted brand presence for the restaurants. SpotOn’s GoTo Place changes the game by offering a restaurant-first approach, enabling operators to maintain control over their brand identity and customer interactions.

A Customized Experience for Diners


The GoTo Place app allows independent restaurants to create a branded experience that mirrors the look and feel of their establishment. This provides a seamless and personalized interaction for customers, right from their smartphones. By ditching third-party platforms that often promote competing restaurants, GoTo serves as a standalone app, prioritizing the restaurant’s brand and fostering a direct connection with diners.

Bryan Solar, Chief Product Officer at SpotOn, emphasizes the importance of this innovation: "In an age where restaurants face rising operational costs and changing consumer preferences, GoTo restores power to the restaurant owners. This is technology typically reserved for national chains, now put into the hands of independents to cultivate returning guests and build long-lasting relationships."

The decision to use a custom-branded app can significantly impact a restaurant’s bottom line by reducing reliance on third-party platforms. With GoTo, operators can enjoy a commission-free ordering experience while still benefiting from features like loyalty rewards, marketing offers, and easy management of reservations and waitlists.

Features that Drive Engagement


According to SpotOn’s data, a staggering 80% of consumers now prefer to place their orders through their mobile devices. Furthermore, 40% of patrons tend to return to the same restaurant within a week. GoTo will harness these trends by offering a suite of integrated features designed to enhance customer engagement and operational efficiency:
1. Branded Mobile Ordering: Say goodbye to excessive fees associated with third-party apps while providing a straightforward ordering process tailored to the restaurant’s menu.
2. Customer Loyalty Programs: Build repeat business and promote engagement through rewards that encourage frequent visits.
3. Fast Reorder Options: Enable customers to quickly reorder their favorite dishes, minimizing hassle and enhancing convenience.
4. Management Tools: Efficiently oversee reservations, waitlists, and delivery options, all on the restaurant's terms.
5. Direct Communication: Establish a direct line of communication with customers, solidifying relationships and ensuring high levels of satisfaction.

A Solution for Today’s Challenges


The introduction of GoTo Place comes at a crucial moment when many independent restaurants are struggling to adapt to the demands of modern dining experiences. Danny Scott, Managing Partner at Tahoe Restaurant Group, expressed his excitement, stating, "This app is exactly what we've sought—a simple way for our guests to engage with our restaurants and control their dining experiences."

Currently available on both the App Store and Google Play, GoTo Place is automatically available for restaurants already using SpotOn Order. The app will continually evolve with additional features planned for future releases, ensuring that it remains at the forefront of restaurant technology.

About SpotOn


SpotOn has established itself as a leading software and payment service provider designed to help local businesses thrive. With a focus on flexible, cloud-based technology paired with dedicated customer support, SpotOn offers an end-to-end platform that simplifies payment acceptance and enhances operational efficiency for restaurants. Their commitment to delivering exceptional guest experiences ensures that clients can operate in a manner that aligns with their unique business models.

For more information about SpotOn and the GoTo Place app, please visit www.spoton.com.

Topics Consumer Products & Retail)

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