Estella and Room to Grow Team Up for Holiday Baby Gift Initiative

Estella and Room to Grow Unite for 2024 Holiday Baby Gift Campaign



In an inspiring move, Estella, a prominent provider of organic baby gifts and clothing, has collaborated with the nonprofit Room to Grow to launch a charitable holiday gift campaign. This initiative is focused on providing assistance to low-income families in New York City, showing a commitment to community support during the holiday season.

Starting from December 3rd and running until December 25th, Estella has set an ambitious goal to donate a total of $40,000 worth of baby essentials. Up until now, they have successfully donated $26,000 this year. Through the innovative "Buy 1, Give 1" campaign, every purchase made on Estella's website will result in a gift being donated to families associated with Room to Grow.

Sandra Medeiros, the New York Director at Room to Grow, expressed enthusiasm about the partnership, stating, "We’re thrilled to work with Estella again for the holidays. Estella's spring donation had a profound impact on 500 families, supplying them with clothing, toys, and books, which eased their financial burden. Collaborations like this are essential in meeting the increasing needs within our community."

Estella aims to leverage its holiday campaign to raise the remaining $14,000 by Christmas Day. The initiative reflects a responsive approach to community needs, following the success of their Easter 2024 Drive, where they donated more than $26,000 worth of products.

Chike Chukwulozie, co-founder of Estella, shared his perspective, noting, "After witnessing the positive impact from our Easter campaign, we recognized the need to extend our efforts further. The 'Buy 1, Give 1' concept not only allows us to support our customers but also ensures that we can make a significant difference in the lives of those in need."

In addition to the main campaign, Estella has also introduced a "Buy 5, Give 1" program for its retail partners. This entails donating one gift to Room to Grow for every five items purchased from their Holiday Collection, thereby extending the reach of their charitable efforts even further.

Allison Russo of Room to Grow highlighted the importance of these donations: "The baby items provided through Estella's Easter Drive not only supported early childhood development but also promoted literacy for many families. These quality products help mitigate financial challenges and offer children essential tools for learning and play."

Estella encourages not only individual consumers but also baby boutiques and retailers to participate in this impactful holiday initiative. As a company founded in New York City in 2003, Estella is dedicated to crafting beautifully designed baby gifts, toys, and clothing using organic materials. Their commitment to charitable work and community outreach is evident in their strategic initiatives aimed at supporting families in need.

Room to Grow, the nonprofit partner, focuses on aiding families with babies in low-income situations. They provide vital resources aimed at ensuring children flourish during their crucial early years.

As the holiday season unfolds, the collaboration between Estella and Room to Grow epitomizes the spirit of giving and community support. These initiatives not only strive to meet immediate needs but also lay the groundwork for brighter futures for the youngest among us in New York City.

Topics Consumer Products & Retail)

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