#Japan #Tokyo #Gong cha #Felix #Stray Kids

Exciting Return: Felix as Gong cha's Global Ambassador

This year, the influential bubble tea brand Gong cha continues its vibrant collaboration with Felix of Stray Kids, appointing him once again as their global ambassador starting June 4, 2026. Known for being a long-time Gong cha fan, Felix’s role brings his devoted following into the store experience, creating buzz worldwide with various marketing initiatives.

In 2025, Felix’s first collaboration with Gong cha generated immense excitement across both physical outlets and social media, leading to a successful partnership last year. Building on that success, Gong cha has planned a series of exciting campaigns for 2026 as Felix steps back into the ambassador role. This includes special in-store decorations, exclusive merchandise, and engaging social media events aimed at delighting fans and customers alike.

Special Promotions Start June 4

Gong cha’s first initiative is the Felix Happy Card Campaign. Customers making qualifying purchases will receive a Felix Happy Card, available in sets of two with three distinct designs. This offer will last until supplies run out, rewarding the first customers in-store with this collector's item.

The eligible products for this campaign include:

• - TEACRAFT Muscat & Peach Oolong Milk Tea (ICED/L) - ¥520
• - Taro Milk (ICED/L) - ¥630
• - Mango Alishan Tea-ade (ICED/L) - ¥660
• - SHINE Shine Muscat Sparkling Tea (ICED/L) - ¥760

Only L size orders are eligible, and purchases must be made at the checkout, either human-operated or through self-service kiosks. Mobile orders and delivery services will not qualify.

Exclusive Felix Voice Keychain

Moreover, starting June 10 until June 30, Gong cha will run the Felix Voice Keychain Campaign. Customers in the My Gong cha loyalty program who spend ¥2,000 or more during this period, must include at least one TEACRAFT item to enter a lottery for one of 10,000 unique Felix Voice Keychains. Each keychain features exclusive messages from Felix, providing a memorable keepsake for fans.

Special In-Store Experiences

In addition to these promotions, curious visitors will find Felix's character featured throughout stores. Expect video displays of Felix in a special campaign, and everyone will receive a unique receipt inscribed with a hand-written message when making a purchase.

For fans wanting to capture their experience, life-sized panels and eye-catching decorations featuring Felix will also be present in select locations. Store music will feature a selection from Stray Kids, enhancing the atmosphere with familiar tunes as customers sip their drinks.

Participating Locations: Fans can find Felix-themed decorations in 20 selected Gong cha locations, including popular areas like Harajuku and Shibuya.

Felix’s Top Recommendations

As an ambassador, Felix also shares his favorite drinks, ensuring fans taste the best that Gong cha has to offer. Notably, his top picks include:
1. TEACRAFT Muscat & Peach Oolong Milk Tea, with rich sweet flavors perfectly balancing tea.
2. Taro Milk, a fan favorite presented in a visually stunning purple hue.
3. Mango Alishan Tea-ade, a refreshing drink infused with real mango pieces.

Engaging Social Media Campaigns

Running from June 12 to June 21, fans are invited to participate in additional social media campaigns such as #FelixPick Review Campaign, rooting for a chance to win exclusive drink tickets by trying out Felix's recommended drinks and sharing their experiences.

Gong cha continues to innovate and foster a deeper connection with its community, aiming to enhance the “happy tea time” experience for customers globally. As the kickoff for this year's programs approaches, fans should keep an eye on Gong cha’s official site and social media for updates and more exciting surprises ahead.

Official Campaign Site: Gong cha Felix Campaign

In conclusion, Gong cha not only aims to create delightful beverages but to foster a thriving tea culture that resonates with happy customer experiences through innovative events like this.