Introducing BREAK: A New Creative Advertising Package for Office Smoking Areas

BREAK: A Game-Changer in Office Advertising

In a new collaboration between Kosodo Inc. and New Technology Co., the innovative office smoking area signage media known as "THE SMOKING ROOM VISION BREAK" (commonly referred to as BREAK) has introduced a groundbreaking advertising package. This new offering enables companies to streamline the entire process—from casting talents to creative production and broadcasting—all in one comprehensive package.

Why BREAK?

The driving force behind this initiative is to address the evolving needs of advertisers. As the landscape continues to shift, more businesses are recognizing the value of advertising in office smoking areas as a way to connect with urban professionals. The rigorous pace of city life often leaves little room for traditional advertising methods, making niche platforms like BREAK invaluable.

Recognizing these dynamics, BREAK has developed a flexible package that allows businesses to leverage high-quality talent quickly and efficiently. Advertisers can now easily access talent's imagery through strategic partnerships with agencies managing intellectual properties, simplifying the process significantly. Businesses have expressed common challenges: a fast-paced timetable preventing the use of talent, budget constraints for additional filming, and complex rights management processes. To combat this, BREAK offers a swift, agile solution that caters precisely to these issues.

What Does the New Package Offer?

The recently launched creative production package is not only versatile but also efficient. Advertisers can choose from a variety of formats, including both still images and videos. The still image offering features three unique creative visuals delivered in a slideshow format, while the video package mainly utilizes generic materials to produce engaging service videos. From application to publication, the timeline is notably quick: ads can be live in as little as 30 business days. Companies also have flexibility in choosing advertising durations—4, 6, or 8 weeks.

In essence, this creative solution empowers advertisers to utilize talent in a more cost-effective manner while ensuring touchpoints with their audience yield memorable experiences.