Everforth Unveils Innovative Mobile Order System for HOTEL LOVERS Store at SHIBUYA109
In a groundbreaking move for the color contact lens industry, Everforth, a leading company in the sector, has developed and launched a mobile order system specifically for the new HOTEL LOVERS store located at SHIBUYA109. This innovative system is designed to streamline the shopping experience, addressing common pain points where customers find it difficult to locate and select products in traditional retail settings.
The introduction of a mobile order system marks a notable shift, making the SHIBUYA109 store stand out as it prioritizes the customer’s search for desired products. Challenges such as confusion over choices and difficulty in finding suitable options have been prevalent complaints in the contact lens shopping experience. Recognizing this, Everforth has meticulously designed the store layout to enhance product visibility and ease of navigation. Additionally, the mobile order system is seamlessly integrated into the shopping process, allowing customers to scan QR codes on in-store displays to easily search for available products, check stock, and complete the order process without hassle.
This 'search-select-receive' model creates a modern shopping experience, effectively updating the conventional norms associated with purchasing color contact lenses. The implementation of this system not only enhances the customer experience but also streamlines operational efficiency within the store. In the context of contact lenses being classified as medical devices, the solution incorporates robust management of LOT numbers and sales records, ensuring accurate tracking of customer information and purchase history while minimizing staff workload.
Furthermore, the mobile order system is browser-based, eliminating the need for specialized hardware or apps, which facilitates quick setup and agile management. This versatility enables a faster rollout of new purchasing experiences along with efficient store operations, thus providing comprehensive support for businesses seeking to enhance the shopping journey while optimizing internal processes.
According to Hideyuki Okada, the representative of HOTEL LOVERS, 'Choosing color contact lenses is challenging due to the vast array of colors and designs available. We aimed to create an experience at the SHIBUYA109 store where customers can easily find and try on lenses, akin to shopping online.' He further elaborated on the need for stringent management of customer data in relation to medical device regulations, highlighting the significant operational costs associated with such tasks. With the new mobile order system, the integration of data management through smartphone browsers has led to significant reductions in operational expenses, achieving the dual objectives of enhancing customer freedom in selecting color contact lenses and reducing the strain on store operations.
Looking forward, Everforth is committed to further innovating the shopping experience by merging physical and digital realms. The company recognizes the transformative potential of AI technology, which is poised to redefine consumer experiences rapidly. As part of its strategy, Everforth plans to implement cutting-edge technologies aimed at elevating user experiences. Additionally, it aims to foster partnerships with companies across various industries to pioneer innovations within the retail sector.
HOTEL LOVERS is known for its extensive range of color contact lenses, focusing on delivering excitement and happiness to its customers. With a strong marketing approach targeting younger audiences, the company not only operates one of Japan's largest color contact lens e-commerce websites but also manages offline stores, enhancing its market presence. Everforth’s proactive engagement in developing mobile order solutions represents a significant evolution in customer service and operational efficiency for the color lens market, paving the way for a new standard in retail shopping experiences.
The introduction of a mobile order system marks a notable shift, making the SHIBUYA109 store stand out as it prioritizes the customer’s search for desired products. Challenges such as confusion over choices and difficulty in finding suitable options have been prevalent complaints in the contact lens shopping experience. Recognizing this, Everforth has meticulously designed the store layout to enhance product visibility and ease of navigation. Additionally, the mobile order system is seamlessly integrated into the shopping process, allowing customers to scan QR codes on in-store displays to easily search for available products, check stock, and complete the order process without hassle.
This 'search-select-receive' model creates a modern shopping experience, effectively updating the conventional norms associated with purchasing color contact lenses. The implementation of this system not only enhances the customer experience but also streamlines operational efficiency within the store. In the context of contact lenses being classified as medical devices, the solution incorporates robust management of LOT numbers and sales records, ensuring accurate tracking of customer information and purchase history while minimizing staff workload.
Furthermore, the mobile order system is browser-based, eliminating the need for specialized hardware or apps, which facilitates quick setup and agile management. This versatility enables a faster rollout of new purchasing experiences along with efficient store operations, thus providing comprehensive support for businesses seeking to enhance the shopping journey while optimizing internal processes.
According to Hideyuki Okada, the representative of HOTEL LOVERS, 'Choosing color contact lenses is challenging due to the vast array of colors and designs available. We aimed to create an experience at the SHIBUYA109 store where customers can easily find and try on lenses, akin to shopping online.' He further elaborated on the need for stringent management of customer data in relation to medical device regulations, highlighting the significant operational costs associated with such tasks. With the new mobile order system, the integration of data management through smartphone browsers has led to significant reductions in operational expenses, achieving the dual objectives of enhancing customer freedom in selecting color contact lenses and reducing the strain on store operations.
Looking forward, Everforth is committed to further innovating the shopping experience by merging physical and digital realms. The company recognizes the transformative potential of AI technology, which is poised to redefine consumer experiences rapidly. As part of its strategy, Everforth plans to implement cutting-edge technologies aimed at elevating user experiences. Additionally, it aims to foster partnerships with companies across various industries to pioneer innovations within the retail sector.
HOTEL LOVERS is known for its extensive range of color contact lenses, focusing on delivering excitement and happiness to its customers. With a strong marketing approach targeting younger audiences, the company not only operates one of Japan's largest color contact lens e-commerce websites but also manages offline stores, enhancing its market presence. Everforth’s proactive engagement in developing mobile order solutions represents a significant evolution in customer service and operational efficiency for the color lens market, paving the way for a new standard in retail shopping experiences.
Topics Consumer Products & Retail）
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