#Japan #Tokyo #Appirits #Fullbalance #EC Concierge

Appirits Takes a Major Step in E-Commerce with Fullbalance Acquisition

On July 1, 2026, Appirits Inc., headquartered in Shibuya, Tokyo, officially announced its acquisition of Fullbalance Inc., based in Shinjuku, Tokyo. This strategic move marks a significant milestone in Appirits' efforts to revolutionize the e-commerce landscape targeted at fandom activities. Fullbalance, recognized as a top Shopify partner, has built a robust model supporting everything from e-commerce site design to marketing and sales growth. With this acquisition, Appirits aims to leverage Fullbalance's expertise to establish a dedicated "EC Concierge Team" that will deliver tailored e-commerce functions for brand engagement.

In the rapidly expanding e-commerce market, Fullbalance’s specialized knowledge as a premium Shopify partner aligns perfectly with Appirits' ongoing "Fandom Culture & Gaming" endeavors. This synergy is expected to create powerful support for intense fan community-driven e-commerce activities. The newly formed EC Concierge Team will not only assist clients with e-commerce site construction but also help formulate marketing strategies and improve operational efficiency; thereby ensuring high-quality and swift support in response to escalating demand from entertainment-oriented e-commerce.

Establishing the EC Concierge Team

Appirits is propelling towards a transformative mid-term vision called "Appirits VISION 2030," shifting from the traditional delivery-focused model to a discovery-driven approach. By fully absorbing Fullbalance, Appirits aims to create a team dedicated to fandom and brand-focused e-commerce, enhancing services that complement their existing offerings. By doing so, they are set to provide a comprehensive support system that addresses everything from site construction to marketing and sales enhancements, working closely with clients to facilitate their growth.

Fullbalance has already established itself with a mission to maximize the success of creators and sellers through its EC Concierge model, actively engaging with various industries—including entertainment where fandom-related goods are in high demand. Their experience spans over 200 e-commerce site constructions and a profound understanding of user interface and user experience, making them a formidable participant in the e-commerce space.

Strengths of Fullbalance as a Shopify Platinum Partner

As one of a few companies certified as a Shopify Platinum Partner in Japan, Fullbalance has a remarkable record and was nominated for the Shopify Partner of the Year Award in 2024. Their client base includes significant enterprises such as Book Off Group Holdings and Suntory Holdings. Utilizing a hybrid revenue model of monthly operation contracts and initial construction fees, they maintain stable recurring income and are strategically aligned with Appirits' web solutions and fandom culture projects.

The acquisition empowers Appirits to rapidly enhance its e-commerce support capabilities, particularly in the fandom and promotional areas. This move is expected to yield additional synergies by integrating Fullbalance’s experienced team and extensive client relationships.

Comments from Leadership

Masako Harada, CEO of Fullbalance, expressed enthusiasm about this acquisition, stating, "This transition is a major step forward for Fullbalance, marking the beginning of a new growth phase. Our mission and capabilities shine brighter with the added support of Appirits' expertise, allowing us to provide even greater value to our clients. We don’t just aim to build e-commerce sites; we seek to be enduring partners in our clients' growth journeys."

Junji Wada, CEO of Appirits, remarked on the tremendous potential this acquisition presents. He highlighted that partnering with a top-tier Shopify partner enables them to launch e-commerce solutions tailored for fandom and campaigns promptly, utilizing the vast array of Shopify applications available for unique needs. With the market increasingly leaning toward instant-service models, Appirits aims to harness its combined strengths to innovate and enhance its value proposition to clients further.

Overview of the Subsidiary (Fullbalance)

• - Company Name: Fullbalance Inc.
• - CEO: Masako Harada
• - Address: 4-26-10 Naka-Ogai, Shinjuku, Tokyo
• - Founded: January 19, 2004
• - Capital: ¥4,000,000
• - Business: EC site development and maintenance leveraging Shopify, D2C support
• - Voting Rights Ownership: 100.0%
• - Website: Fullbalance

About Appirits Inc.

• - Company Name: Appirits Inc.
• - Location: 24th Floor, Shibuya Sakura Stage SHIBUYA Tower, 1-1 Sakura-cho, Shibuya, Tokyo
• - Founded: July 2000
• - CEO: Junji Wada
• - Stock Market: Tokyo Standard (Code: 4174)
• - Business: Planning, operation, and development of web services; online game planning, development, and operation; web service consulting and access analysis; system infrastructure construction, maintenance, and monitoring
• - Website: Appirits