Exciting New tokidoki Collection Unveiled by Books-A-Million Ahead of Comic Con 2026
Books-A-Million has joined forces with the popular lifestyle brand tokidoki to present an exclusive new collection, the tokidoki for BAM! Viridian Dragon Unicorno series. This exciting collaboration will coincide with the highly anticipated New York Comic Con, taking place from October 8 to 11, 2026. Fans of both brands are in for a treat, as this limited-edition lineup features a unique array of collectibles and stationery items that are sure to delight enthusiasts everywhere.
The centerpiece of this collection is the stunning Viridian Dragon Unicorno Figure, which is designed with an eye-catching iridescent metallic finish. This figure is a limited production piece, with only 3,006 units being made available. Each day of Comic Con, fans can purchase 50 figures exclusively at the tokidoki booth, located at #4333. For those who wish to explore more of the collection, interactive QR codes will be available at the booth to lead visitors directly to the online collection page.
In addition to the show-stopping figure, the entire Viridian Dragon Unicorno collection will make its way to Books-A-Million stores and 2nd Charles retail locations during the first week of October. Items from the collection will also be available online on the Books-A-Million website. Each product in this limited run has a production total of 1,088 units, ensuring that avid collectors can get their hands on these exclusive offerings.
The complete collection includes several exciting products:
Erica Graf, the Vice President of General Merchandise Cafe Merchandising at Books-A-Million, expressed the excitement surrounding this collaboration, stating, "Our partnership with tokidoki keeps getting stronger, and the Viridian Dragon Unicorno collection is one of our most exciting collaborations to date. Tokidoki has a devoted following among our customers, and launching at New York Comic Con puts this line right at the center of collector culture. We're proud to carry that excitement into Books-A-Million and 2nd Charles stores by bringing readers and collectors limited, exclusive pieces they can't find anywhere else."
Pooneh Mohajer, CEO and Co-Founder of tokidoki, also shared her enthusiasm for the new collection: "Working with Books-A-Million has been such a fun way to bring fresh and exclusive tokidoki products to our fans. Viridian Dragon Unicorno brings Simone's incredible creativity to a bold design that we know collectors will be excited to discover. And launching at New York Comic Con makes it even more special; we love the energy of NYCC and getting to share something new with our amazing tokidoki community!"
Moreover, Simone Legno, the Chief Creative Officer and Co-Founder of tokidoki, spoke about the design's concept: "I'm excited to bring Viridian Dragon Unicorno to life with Books-A-Million. I wanted this design to feel powerful and mysterious while still having the spirit of tokidoki. New York Comic Con is always an incredible place to connect with our fans, and I can't wait for them to see Viridian Dragon Unicorno in person."
Mark your calendars for October 2026, as this limited-edition line will undoubtedly be a highlight for collectors both at the New York Comic Con and in stores nationwide. The partnership between Books-A-Million and tokidoki promises to deliver uniquely crafted items that resonate with pop culture enthusiasts.
The centerpiece of this collection is the stunning Viridian Dragon Unicorno Figure, which is designed with an eye-catching iridescent metallic finish. This figure is a limited production piece, with only 3,006 units being made available. Each day of Comic Con, fans can purchase 50 figures exclusively at the tokidoki booth, located at #4333. For those who wish to explore more of the collection, interactive QR codes will be available at the booth to lead visitors directly to the online collection page.
In addition to the show-stopping figure, the entire Viridian Dragon Unicorno collection will make its way to Books-A-Million stores and 2nd Charles retail locations during the first week of October. Items from the collection will also be available online on the Books-A-Million website. Each product in this limited run has a production total of 1,088 units, ensuring that avid collectors can get their hands on these exclusive offerings.
The complete collection includes several exciting products:
- - Viridian Dragon Unicorno Hardcover Journal/Notebook: Featuring stylish gold foil accents, perfect for jotting down thoughts, sketches, or plans.
- - Enamel Keychain: This charming accessory boasts shiny gold-tone hardware and intricate charm accents, a small but significant piece to add flair to any set of keys.
- - 3-Pack Magnetic Bookmark Set: These bookmarks are not only functional but also bring a touch of the whimsical tokidoki style to any reading session.
- - 4-Pack Collectible Pin Button Set: A must-have for collectors, these buttons can be worn or displayed, showcasing the beloved characters from the tokidoki universe.
- - Metallic Sticker: Add a pop of color and creativity to your belongings with this eye-catching sticker.
Erica Graf, the Vice President of General Merchandise Cafe Merchandising at Books-A-Million, expressed the excitement surrounding this collaboration, stating, "Our partnership with tokidoki keeps getting stronger, and the Viridian Dragon Unicorno collection is one of our most exciting collaborations to date. Tokidoki has a devoted following among our customers, and launching at New York Comic Con puts this line right at the center of collector culture. We're proud to carry that excitement into Books-A-Million and 2nd Charles stores by bringing readers and collectors limited, exclusive pieces they can't find anywhere else."
Pooneh Mohajer, CEO and Co-Founder of tokidoki, also shared her enthusiasm for the new collection: "Working with Books-A-Million has been such a fun way to bring fresh and exclusive tokidoki products to our fans. Viridian Dragon Unicorno brings Simone's incredible creativity to a bold design that we know collectors will be excited to discover. And launching at New York Comic Con makes it even more special; we love the energy of NYCC and getting to share something new with our amazing tokidoki community!"
Moreover, Simone Legno, the Chief Creative Officer and Co-Founder of tokidoki, spoke about the design's concept: "I'm excited to bring Viridian Dragon Unicorno to life with Books-A-Million. I wanted this design to feel powerful and mysterious while still having the spirit of tokidoki. New York Comic Con is always an incredible place to connect with our fans, and I can't wait for them to see Viridian Dragon Unicorno in person."
Mark your calendars for October 2026, as this limited-edition line will undoubtedly be a highlight for collectors both at the New York Comic Con and in stores nationwide. The partnership between Books-A-Million and tokidoki promises to deliver uniquely crafted items that resonate with pop culture enthusiasts.
Topics Consumer Products & Retail）
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