Big Chicken Introduces Big Dip Energy for an Unforgettable Flavor Adventure

Big Dip Energy: A New Era for Big Chicken

Big Chicken, the innovative chicken brand established by NBA Hall of Famer Shaquille O'Neal, is ramping up its flavor game with the launch of its new initiative, ‘Big Dip Energy’. This concept is designed for food lovers who are eager to explore diverse flavors, transforming their dining experience into a flavorful adventure.

The excitement kicked off on January 15, 2026, as Big Chicken unveiled its strategy to release limited-time dips each month, available at select locations across the nation. The inaugural flavor, dubbed ‘Atomic Ranch,’ is a spicy twist on a classic that pairs perfectly with various menu items, including crispy Dunks, fried cheese curds, and the unique Shaq Snacks — crispy tenders served on garlic toast with bold toppings.

“This is Big. Dip. Energy. It’s all about bold flavors, fun experiences, and connection with our guests,” O'Neal emphasized, reflecting on the brand’s mission. The essence of ‘Big Dip Energy’ resonates deeply with the younger generations, particularly Gen Z and Alpha, who seek to personalize their meals through dipping and drizzling, encouraging self-expression through culinary choices.

Josh Halpern, CEO of Big Chicken, stated, “We are dedicated to pushing the envelope of flavor while keeping things light-hearted. ‘Big Dip Energy’ empowers our fans to customize their meals according to what they desire.” This approach shows a clear commitment to enhancing customer interactions, providing them with the tools to create their ideal dining moments.

Additionally, this initiative allows guests to enjoy Big Chicken’s well-loved signature dips, including the popular BC Sauce, while also introducing new, creative storytelling elements and digital features inspired by customer feedback. The brand thrives on innovation, ensuring that each visit is not only about satisfying hunger but celebrating flavors in a social and engaging way.

Currently, Big Chicken boasts over 40 vibrant locations throughout North America and continues expanding its reach through new restaurants in diverse environments, including arenas, airports, and even cruise ships. This expansion is a testament to the brand’s dedication to delivering enjoyable comfort food that resonates with various audiences.

“People are betting on Big Chicken, and our guests are always the most valuable players in our game,” Halpern added, signaling a focus on customer satisfaction as a strategic priority.

For those eager to try the latest dip releases, menu innovations, and new restaurant openings, Big Chicken encourages fans to visit their official website at www.bigchicken.com. Following Big Chicken on social media platforms like Instagram, Facebook, and LinkedIn allows guests to stay updated with fresh content and special announcements, while downloading the Big Chicken Rewards app can elevate their culinary experience further.

Founded in 2018, Big Chicken merges the nostalgic flavors of O’Neal’s childhood meals with modern tastes. Recognized as Fast Casual's Top Mover & Shaker in 2024 and backed by a team of formidable partners, including Craveworthy Brands and Authentic Brands Group, the concept presents an exciting avenue for aspiring entrepreneurs to bring BIG flavor and fun to their communities across the U.S. and beyond.