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Invoca Recognized as a Strong Performer in Forrester Wave Report

On June 5, 2025, Invoca, an industry leader in AI-powered revenue execution platforms, made headlines after being named a “Strong Performer” in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025 report. This recognition underscores Invoca's unique position in the market as the only vendor to fully support the complete buyer journey, making it a crucial tool for organizations looking to enhance their customer engagement through effective communication strategies.

In its report, Forrester highlighted eight key criteria where Invoca excelled, receiving the highest possible scores. These criteria included:

• - Vision
• - Roadmap
• - Revenue Generation
• - Insights Discovery
• - Insights to Action
• - Pre-contact Insights
• - Marketing Optimization
• - Signal Extraction

The impressive score in these areas reiterates how Invoca integrates insights from various marketing channels to create a seamless journey for buyers as they progress from digital interactions to offline conversations. Peter Isaacson, Chief Marketing Officer at Invoca, stated, "Orchestrating the buyer journey means stitching together every digital click and live conversation; we believe this Wave is a clear validation of that strategy."

The Importance of a Connected Buyer Journey

In today's competitive business landscape, connecting digital marketing data with customer interactions in contact centers is more vital than ever. Invoca’s ability to bridge these two worlds allows companies to optimize their marketing efforts while enhancing customer service capabilities. Isaacson elaborated, "With Invoca, forward-thinking brands turn the complexities of today's purchase experience into an advantage, converting every touchpoint along the buyer journey into revenue."

The report emphasized that Invoca has evolved from just a conversation intelligence tool into a comprehensive solution that drives revenue. This transformation is facilitated by AI-driven quality management tools and an innovative marketing optimization suite that ensures every conversation contributes to the bottom line.

Customer Testimonials Highlighting Success

Forrester’s research included feedback from Invoca's customers, many of whom have experienced significant operational improvements since adopting the platform. Ryan Setzler, Sales Project Specialist at 1000Bulbs.com, shared, "Invoca's AI has been a huge time-saver for our QA process. What used to take me two days, I can now accomplish in just a few hours."

In addition, Steve Perry, a Senior Product Manager at 1000Bulbs.com remarked, "You wouldn't speak to a decade-plus customer the same way you would to someone who has never heard of your brand. Invoca helps ensure our agents hit the right talking points for each persona and deliver top-tier experiences that lead to sales."

These testimonials not only affirm Invoca's effectiveness but also highlight the importance of tailoring communication strategies to meet the varied needs of customers. The simplicity and flexibility of the platform allow businesses to incorporate these adjusted strategies seamlessly into their operations.

The Future of Revenue-Driven Solutions

The recognition from Forrester is more than just a badge of honor for Invoca; it's a testament to its commitment to revolutionizing the use of conversational data. With its advanced AI capabilities, Invoca offers deep insights into customer interactions, scoring calls for quality management and monitoring compliance to ensure that teams are equipped with the information necessary to improve conversion rates.

As marketing expands its ownership of the customer lifecycle beyond just acquisition, tools like Invoca arise to meet the needs of revenue-focused businesses. The Forrester report indicates a growing recognition of the importance of conversational data in driving business outcomes, making Invoca’s capabilities all the more relevant.

In conclusion, Invoca is more than just a solution for contact centers; it is a critical player in the broader narrative of revenue generation and customer engagement. With its cutting-edge technology and strong market presence, Invoca is poised to lead the charge in redefining how businesses approach consumer interactions—helping them convert insights into action, ultimately driving sales and growth. As the report notes, Invoca's mastery of conversational data positions it favorably to accelerate any revenue-centered initiatives touching the contact center.

For further details, access the complete report at Invoca's website.