#Japan #Tokyo #TikTok Shop #AuB #Keita Suzuki

Keita Suzuki and His Innovative Approach to AuB's Live Commerce

In a groundbreaking initiative, Keita Suzuki, the former captain of Japan's national soccer team, is making waves in the health and wellness sector with the launch of his comprehensive intestinal health brand, AuB. In collaboration with Live Commerce, a subsidiary under Vector, AuB took to TikTok Shop for its very first live stream event, marking a significant step in their marketing strategy.

The Event:

Featured during the live stream were AuB's flagship products, including the intestinal care supplement "aub BASE" and a selection of health-conscious foods from the "aub food pantry". This unique approach aimed to provide exclusive offers to viewers, tapping into the growing trend of live commerce. The event saw engagement not only from Suzuki but also from former Fuji TV announcer Akiko Nagao, acting as the master of ceremonies. Their dynamic interaction with the audience provided insights into product development and the significance of intestinal health, enhancing the viewer's experience through real-time communication.

The Rise of TikTok Shop:

As of September 2025, TikTok Shop's revenue in Japan surged to around 2.1 billion yen, highlighting the rapid expansion of a shopping experience referred to as "discovery e-commerce." This trend emphasizes the need for brands to efficiently convert discovery into direct purchases within the app. Leveraging its strengths as an online-centric brand without any offline retail outlets, AuB is embracing live commerce to foster direct communication with consumers. This new model creates interaction opportunities that enrich the purchasing experience while also increasing brand recognition and sales.

Support from Live Commerce:

The operational support provided by Live Commerce is comprehensive. Their services encompass planning, day-of event management, and post-event analysis and improvement recommendations. With vast experience in the Chinese live commerce market through an exclusive partnership with Redu E-Commerce, the company has established a framework that enables smooth live stream operations in Japan.

Looking Ahead:

In the coming months, AuB and Live Commerce plan to conduct regular live streams on TikTok to continue expanding brand awareness and driving sales growth. This adaptive approach is vital for maintaining a competitive edge in the ever-evolving e-commerce landscape.

In conclusion, Keita Suzuki's innovative venture into live commerce reflects a larger trend within retail, blending the digital and physical experiences of shopping. The success of this initiative is sure to influence how health and wellness brands engage with consumers in the future. With continual support from Live Commerce and a proactive strategy for its TikTok Shop, AuB is well-positioned to thrive in the market.

For inquiries about the service details and pricing, feel free to reach out through the company inquiry form or contact the representative directly via email.