BEAMS Launches Holiday Shopping Experience on TikTok Shop, Starting November 26

BEAMS Launches Holiday Shopping Experience on TikTok Shop

In an exciting move for the holiday season, BEAMS Inc., headquartered in Shibuya, Tokyo, is set to debut on the popular TikTok Shop platform starting November 26. This innovative shopping experience allows users to discover and purchase products directly within the TikTok app, providing an intuitive and engaging way to shop.

The TikTok Shop integrates short videos and live streams, making it possible for customers to effortlessly connect with products and complete purchases. As consumer behavior shifts from traditional search methods to more engaging and video-oriented discovery, TikTok Shop is positioned as a vital platform that merges culture with everyday life.

To celebrate the holiday spirit, from November 26 to December 25, BEAMS will feature a specially curated selection of holiday gifts and personal treats on their TikTok Shop. They will also host live commerce events and short video segments featuring BEAMS staff and TikTok creators, showcasing products that will brighten up the festive season.

This strategic store launch aims to enhance BEAMS's digital presence by showcasing the brand's editorial skill, cultural relevance, and commitment to exploring new avenues for customer engagement. The incorporation of TikTok Shop into BEAMS’s overall strategy indicates the brand’s forward-thinking approach to creating unique shopping experiences that foster a vibrant community.

Store Launch Details

Holiday Campaign

- Dates: November 26 - December 25, 2026
- TikTok Shop Account: BEAMS TikTok Shop
- Official TikTok Account: BEAMS Clips

About BEAMS

Founded in 1976 in Harajuku, Tokyo, BEAMS has long been a pioneer in the retail sector, creating select shops that feature a diverse range of lifestyle concepts. Since opening its first store, the