#USA #Stamford #Skin Care #NIVEA #Juicy Couture

NIVEA Unveils #SkinLikeVelour Campaign with Juicy Couture

NIVEA, known as the world's leading skincare brand, has officially launched its new campaign, #SkinLikeVelour, aimed at transforming your skincare experience. This innovative campaign emphasizes the relaunch of NIVEA’s Essentially Enriched Body Lotion, now boasting an improved formula designed to provide ultimate hydration and a velvety texture that embodies the essence of velour.

The Essence of #SkinLikeVelour

The #SkinLikeVelour campaign reflects NIVEA’s commitment to delivering high-quality skincare products that not only nourish the skin but also promote a tactile sensation reminiscent of luxurious velour. With the new formulation enriched with Hyaluronic Acid and 20% oils, users can expect a significant enhancement in moisture retention, offering an impressive 72 hours of hydration. This results in soft, smooth, and evenly moisturized skin that feels deeply replenished.

NIVEA's Vice President, Erynn Keefe, expressed her enthusiasm, stating, “We wanted to highlight its new formula with the #SkinLikeVelour campaign to truly show how it makes skin feel—soft, even, and incredibly touchable, just like velour.”

A Nostalgic Collaboration with Juicy Couture

In a bold move to rekindle a nostalgic vibe, NIVEA has partnered with Juicy Couture, the beloved Y2K brand famous for its iconic velour tracksuits. This collaboration commemorates the relaunch of the body lotion by offering an exclusive limited-edition collection that includes NIVEA blue velour tracksuits and a selection of glamorous accessories adorned with rhinestones. This collection aims not only to celebrate the luxurious feel of the velour but also to evoke memories of the early 2000s fashion scene where Juicy Couture reigned supreme.

The limited-edition items feature stunning accessories like a beauty bag and the specially designed NIVEA Essentially Enriched Body Lotion, complete with bespoke charms, elevating your skincare routine to a glamorous affair.

Engaging with Social Influencers

To amplify the campaign’s reach, NIVEA is collaborating with popular social media personalities, including Gabby Windey, Delaney Rowe, and Leilani Green, who bring the #SkinLikeVelour story to life through engaging social media content. Their involvement aims to create a buzz around the campaign and inspire consumers to share their own #SkinLikeVelour moments online. Participants can enter a special sweepstakes where the first 800 entries will receive glamorous accessories, and 200 lucky winners will take home the coveted tracksuit.

As consumers are encouraged to share their experiences using the hashtag, this strategy not only enhances community engagement but also creates an interactive platform for fans of both brands.

How to Get Involved

To learn more about the #SkinLikeVelour campaign and enter the sweepstakes for a chance to acquire exclusive Juicy Couture merchandise, visit SkinLikeVelour.com. By tagging @NIVEAUSA on Instagram and TikTok, users can showcase how they embody the velour experience in their everyday lives and possibly get featured on the brand's social media platforms.

The Legacy of Beiersdorf

NIVEA is part of Beiersdorf Inc., which has been recognized for crafting innovative skincare products for over 140 years. With its global headquarters located in Hamburg, Germany, and a proud workforce of more than 22,000 employees, Beiersdorf reported sales of €9.9 billion in fiscal year 2024. The company's portfolio includes well-known brands like Aquaphor, Eucerin, Coppertone, La Prairie, and Chantecaille alongside NIVEA.

For additional insights into NIVEA and its offerings, visit their official website at niveausa.com and follow the brand's journey on popular social media platforms like Instagram and TikTok.