#United States #Personalized Design #KitchenAid #Benton Harbor #Major Appliances

Introducing KitchenAid's New Campaign

KitchenAid has recently launched its bold new integrated campaign titled "Make More Than Meals," alongside a completely redesigned range of major appliances. This initiative is not just about cooking; it's about transforming the kitchen into a creative space that reflects individuality and enhances the cooking experience.

The campaign aims to reconnect KitchenAid's rich heritage with a new generation of consumers. In an era filled with convenience meals and delivery apps, many people often lose the connection between food and the joy of cooking. Shannon Blakely, Chief Marketing Officer North America for Whirlpool Corporation, emphasized that the kitchen should be a place of intention, where hand-crafted meals bring out joy and self-expression.

A Palette of Personalization

KitchenAid is taking personalization to the next level, offering consumers a curated palette of exterior finishes for their appliances. The new major appliance line includes three distinct finishes:

• - Juniper: A nature-inspired neutral that beautifully shifts between green and blue, providing a serene balance to any kitchen design.
• - Black Ore: A deep matte black that adds warmth and complements wood tones seamlessly.
• - Stainless Steel: A classic finish suited for any home style.

Moreover, KitchenAid is also providing a selection of handle and knob hardware in Brass, Bronze, Black Ore, and Stainless Steel. Users can easily interchange these accessories to create a personalized look that matches their kitchen decor, allowing for nearly limitless customization.

Innovation Meets Functionality

KitchenAid has been a pioneer in kitchen appliances for over a century. This new range builds on the brand's legacy of innovation, introducing smart features designed to simplify cooking while empowering creativity. Notable products include:

• - Smart Wall Ovens and Ranges: These appliances come with Assisted Cook Cycles, suggesting cooking times and temperatures for various foods to inspire users to experiment in the kitchen.
• - Induction Cooktops: Allow precise temperature settings, moving beyond the basic high, medium, and low controls for expert cooking.
• - Dishwashers: KitchenAid's dishwashers continue to rank high in owner satisfaction, now enhanced with the Advanced ProDry™ System, ensuring dishes are table-ready after every wash.
• - Refrigerators: With a premium design inspired by pantry aesthetics, the Preserva® Food Care System ensures food stays fresh longer.

Embracing the Future

For more than 100 years, KitchenAid has redefined kitchen expectations. This latest campaign reinforces their commitment to not just producing high-quality appliances but also enhancing the overall kitchen experience for consumers. KitchenAid continues to be a pioneer in the field, demonstrating how innovative design and smart technology can revolutionize the way we approach cooking.

To find out more about KitchenAid's new products and features, visit KitchenAid.com.### About KitchenAid

Since the introduction of its iconic stand mixer in 1919 and the first dishwasher in 1949, KitchenAid has been dedicated to creating high-quality products for passionate cooks. Today, the KitchenAid brand offers almost every essential for a well-equipped kitchen, ranging from countertop appliances to cookware and sophisticated kitchen gadgets. For further information or to explore their full range of products, check out their Instagram page at @KitchenAidUSA.

As KitchenAid embraces this new chapter, it invites everyone to rediscover the joy of cooking and personalize their kitchens in ways that celebrate individual style and creativity.