Experience the Magic of the Holidays Aboard the Fannie May Jolly Trolley in Chicago
This December, Fannie May is bringing holiday joy and delight to Chicago with its unique offering, the Jolly Trolley. This beautifully decorated vintage trolley transforms into a paradise for chocolate enthusiasts and a festive moving experience for everyone in the Windy City. From December 5 to 21, the Jolly Trolley will be operational every Wednesday through Sunday, creating vibrant holiday memories as it rolls through the iconic streets of Chicago, celebrating over 105 years of the Fannie May legacy.
Upon stepping into the Jolly Trolley, guests are greeted by a wonderland of twinkling lights and nostalgic décor that flares with festive charm. Whether you're a long-time Chicago resident or a first-time visitor during the holidays, the experience promises to warm you up against the cold Chicago air. The Jolly Trolley is not just showcasing Fannie May's exquisite handcrafted chocolates; it also features captivating storytelling, alongside a charismatic ‘Taste Conductor’ who guides guests through an immersive exploration of different chocolate creations.
The sound of the luxurious 1920s jazz blends seamlessly with holiday classics, heightening the enchantment of each ride. Additionally, the trolley offers surprise entertainment, spontaneous musical performances, and exclusive gift giveaways, ensuring that every visit is unique and full of joyous surprises.
How to Join the Festivities
For those interested in experiencing the Jolly Trolley, weekend rides (Fridays to Sundays) will take you on a scenic 35 to 45-minute route along Michigan Avenue's Magnificent Mile. Departing from the flagship Fannie May store, guests who secure their tickets in advance through Eventbrite can enjoy priority boarding. For those who may decide on a whim, the trolley has designated Chocolate Stops along the route, allowing walk-up guests to hop on based on availability and soak in the vibrancy of Chicago’s downtown shopping area.
For weekday pop-ups (Wednesdays and Thursdays), the Fannie May Jolly Trolley will be stationed at various beloved community hubs across Chicago, including local holiday markets and Jewel stores. Here, guests can take photos alongside the enchanting trolley and purchase Fannie May chocolates, making it a perfect outing for local families and holiday-goers
Fernando Bernardo, Director of Marketing at Fannie May, expressed his excitement about this unique holiday experience: "The Jolly Trolley embodies everything we love about the holidays – togetherness, nostalgia, and, of course, delicious, handcrafted chocolate. Chicago is a world-class holiday destination, and we’re thrilled to create an experience that showcases our rich chocolate heritage to both longtime Chicagoans and visitors from across the country."
Every ride offers plenty of photo opportunities, with beautifully designed tags nodding to Fannie May's storied history, ensuring guests leave with sweet memories and perhaps a few delectable treats tucked away. Moreover, keepsake trolley tickets grant riders exclusive in-store rewards, adding to the overall holiday magic.
To plan your winter adventure on the Jolly Trolley, check out the full schedule and ticket availability at https://FannieMayJollyTrolley.eventbrite.com. You can also follow @FannieMayChocolates on social media for updates and more information. For those unable to catch a ride with Fannie May's Jolly Trolley this year, be sure to visit your local Fannie May store to pick up delicious chocolates for yourself and your loved ones.
About Fannie May
Established in 1920 by H. Teller Archibald, Fannie May began as a single storefront in Chicago and has flourished into a brand known for its premium chocolates and irresistible confections. One hundred years later, Fannie May remains committed to crafting unique recipes and maintaining the quality of its offerings. Now part of the Ferrero Group, Fannie May continues to thrive by engaging with the community through vibrant experiences like the Jolly Trolley. To learn more about Fannie May, visit FannieMay.com.
About Ferrero
Ferrero began its journey in 1946 in Alba, Piedmont, Italy, and has grown to become one of the largest sweet packaged food companies globally, with over 35 beloved brands available in more than 170 countries. Ferrero is known for its delightful treats including Nutella®, Kinder®, and Ferrero Rocher®. With over 47,000 employees passionate about quality and community, Ferrero has been a part of North America's confectionery landscape since 1969. Get to know Ferrero and its brands at www.ferreronorthamerica.com.
Upon stepping into the Jolly Trolley, guests are greeted by a wonderland of twinkling lights and nostalgic décor that flares with festive charm. Whether you're a long-time Chicago resident or a first-time visitor during the holidays, the experience promises to warm you up against the cold Chicago air. The Jolly Trolley is not just showcasing Fannie May's exquisite handcrafted chocolates; it also features captivating storytelling, alongside a charismatic ‘Taste Conductor’ who guides guests through an immersive exploration of different chocolate creations.
The sound of the luxurious 1920s jazz blends seamlessly with holiday classics, heightening the enchantment of each ride. Additionally, the trolley offers surprise entertainment, spontaneous musical performances, and exclusive gift giveaways, ensuring that every visit is unique and full of joyous surprises.
How to Join the Festivities
For those interested in experiencing the Jolly Trolley, weekend rides (Fridays to Sundays) will take you on a scenic 35 to 45-minute route along Michigan Avenue's Magnificent Mile. Departing from the flagship Fannie May store, guests who secure their tickets in advance through Eventbrite can enjoy priority boarding. For those who may decide on a whim, the trolley has designated Chocolate Stops along the route, allowing walk-up guests to hop on based on availability and soak in the vibrancy of Chicago’s downtown shopping area.
For weekday pop-ups (Wednesdays and Thursdays), the Fannie May Jolly Trolley will be stationed at various beloved community hubs across Chicago, including local holiday markets and Jewel stores. Here, guests can take photos alongside the enchanting trolley and purchase Fannie May chocolates, making it a perfect outing for local families and holiday-goers
Fernando Bernardo, Director of Marketing at Fannie May, expressed his excitement about this unique holiday experience: "The Jolly Trolley embodies everything we love about the holidays – togetherness, nostalgia, and, of course, delicious, handcrafted chocolate. Chicago is a world-class holiday destination, and we’re thrilled to create an experience that showcases our rich chocolate heritage to both longtime Chicagoans and visitors from across the country."
Every ride offers plenty of photo opportunities, with beautifully designed tags nodding to Fannie May's storied history, ensuring guests leave with sweet memories and perhaps a few delectable treats tucked away. Moreover, keepsake trolley tickets grant riders exclusive in-store rewards, adding to the overall holiday magic.
To plan your winter adventure on the Jolly Trolley, check out the full schedule and ticket availability at https://FannieMayJollyTrolley.eventbrite.com. You can also follow @FannieMayChocolates on social media for updates and more information. For those unable to catch a ride with Fannie May's Jolly Trolley this year, be sure to visit your local Fannie May store to pick up delicious chocolates for yourself and your loved ones.
About Fannie May
Established in 1920 by H. Teller Archibald, Fannie May began as a single storefront in Chicago and has flourished into a brand known for its premium chocolates and irresistible confections. One hundred years later, Fannie May remains committed to crafting unique recipes and maintaining the quality of its offerings. Now part of the Ferrero Group, Fannie May continues to thrive by engaging with the community through vibrant experiences like the Jolly Trolley. To learn more about Fannie May, visit FannieMay.com.
About Ferrero
Ferrero began its journey in 1946 in Alba, Piedmont, Italy, and has grown to become one of the largest sweet packaged food companies globally, with over 35 beloved brands available in more than 170 countries. Ferrero is known for its delightful treats including Nutella®, Kinder®, and Ferrero Rocher®. With over 47,000 employees passionate about quality and community, Ferrero has been a part of North America's confectionery landscape since 1969. Get to know Ferrero and its brands at www.ferreronorthamerica.com.
Topics Consumer Products & Retail）
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