How Matt Rogers and Bowen Yang Are Transforming Gift-Giving with Marshalls' New Holiday Guide

A Fresh Take on Holiday Gifting

As the holiday season approaches, one of the most daunting tasks many face is finding the perfect gifts for friends and family. This year, Marshalls aims to change that with their innovative gift guide, "It's Giving Gifts!" Created in collaboration with the acclaimed duo Matt Rogers and Bowen Yang from Las Culturistas, this guide brings a much-needed refresh to traditional gift-giving.

What's New?

Marshalls believes that the gifts we give should reflect the thoughtfulness we have for the individuals we care about. The holiday guide features 15 uniquely curated categories filled with clever and relatable gift ideas. Each category is designed to ensure that shoppers can find items that stand out, diverting from the generic offerings that often populate holiday displays.

Among the thoughtfully crafted categories, you'll find options like, "Best gifts for the cool girl who is always late and makes you think punctuality is kind of embarrassing" and "The gift at the holiday party that’ll make you casually brag to everyone 'Yeah... That was the one I brought.'" These amusing and precise labels make gift-giving feel personal, fun, and, dare we say, delightful.

Partnering with Humor and Insight

Rogers and Yang, known for their sharp wit and cultural insight, bring their unique charm to the guide, making it not just a shopping list but an entertaining read. They emphasize the significance of intentional gift-giving, encouraging consumers to think deeply about what their gifts represent. In their own words, they prefer gifts that are "thoughtful, chic, and giving," with a promise that there is truly something for everyone in this guide.

Sonya Cosentini, the Vice President of Brand Marketing at Marshalls, expressed her excitement about this collaboration, stating, "We believe great gifting starts with access to incredible finds that make it easy to show up for the people in your life. Partnering with Matt and Bowen for 'It's Giving Gifts!' was a natural fit because their humor and insight provide a fresh take on holiday shopping. Together, we're helping people gift with intention, personality, and heart."

Quality Meets Affordability

What sets "It's Giving Gifts!" apart is the emphasis on the quality of the items featured. From stylish bakeware perfect for the person who loves to entertain, to fashionable sneakers that would make great gifts for the dad who struggles with photography, the list is brimming with high-quality merchandise that won't break the bank. Each category is carefully curated to provide shoppers with quality options at prices that are impossible to resist.

As Rogers and Yang state, "Finding 'that perfect gift' at an amazing price? THAT'S a sleigh!" The duo's vibrant personalities radiate from the guide, making the act of selecting a gift feel joyful and personal. Whether you’re shopping for your family, friends, or even that special someone who falls into the vague category of “situationship,” there is bound to be something within the guide that resonates.

Get Involved and Explore

Consumers can explore this engaging guide on Marshalls.com and follow their social media handles for further inspiration. With interactive videos featuring Rogers and Yang, shopping for the holidays becomes not just a chore, but a cherished activity that allows for engagement and excitement leading up to the festive season.

In summary, as you venture into the holiday shopping arena, consider teaming up with Marshalls' creative team and embracing their charming approach to gift-giving. With "It's Giving Gifts!" your gifting can transcend the usual expectations, transforming it into a memorable experience for both you and the recipients. Happy gifting!