Muture Launches Technical Book at Tech Book Festival 20 While Supporting Innovation
株式会社Muture, based in Nakano, Tokyo, is taking part as a silver sponsor of Tech Book Festival 20. Together with this sponsorship, a group of dedicated employees has authored a technical doujinshi titled, "Everyone is Correct, Yet Everyone is Missing the Point—Six Case Studies on New Business and Product Development." This book aims to address the common misalignments faced by professionals involved in new business initiatives and product development within large corporations through six insightful case studies and practical tools.
The festival is set to take place on April 12, 2026, at Sunshine City Exhibition Hall D in Ikebukuro for the offline event, while the online market will run from April 11 to April 26, 2026. Details about the book and its distribution will be continually updated on the official website of Tech Book Festival 20.
The essence of this publication stems from the experiences observed during Muture's work with large companies. Many team members encounter the phenomenon of diligently working on tasks only to find that they are not yielding the expected results. For instance, marketers might struggle to see whether their product is truly being embraced by the market; developers who focus excessively on adding features sometimes lose sight of the end user; and those achieving numerical targets might miss how their achievements are perceived by adjacent departments.
This visibility discrepancy creates a silent friction within the team dynamics. The staff who contributed to this book felt compelled to compile their observations and insights into case studies to provide a broader understanding of these issues.
This book contains six case studies: the first three tackle the pitfalls of new business initiatives while the latter three highlight the misunderstandings prevalent in product development.
1. Case 1: Sales drops when advertising stops?!
2. Case 2: Listening too much leads to a loss of clarity on app purpose.
3. Case 3: A proposal that took six months falters on a single question.
4. Case 4: Endless arguments over what was said or written.
5. Case 5: Behind the scenes of the Guinness record for inquiry rates.
6. Case 6: Everything becomes unclear with a new boss.
Each case is structured into three segments: "Situation" outlines the misunderstandings the characters face, "Reframing the Situation" systematically analyzes what transpired, and "Practical Tools" introduces actionable guidance applicable from the next day.
At the end of each case, there’s a segment titled, "A Call to Team Members," which serves as a conversation starter for teams facing similar challenges. The book does not simply deliver answers but aspires to spark realizations that can broaden perspectives and improve relationships within organizations.
As a silver sponsor, Muture aims to share the insights drawn from their daily experience with clients in a distinctive setting, diverging from routine client work. This initiative seeks to connect individuals who face similar challenges, creating a collaborative space for exchanging practical knowledge.
Project Leader's Thoughts:
Nakamura Hiroya, the project leader at Muture, expressed that the dissonance experienced within large-scale projects is not solely blamed on any individual. He hopes this book reaches those who share similar frustrations and can become a conversation starter. "I look forward to meeting everyone at the Tech Book Festival," he remarked.
Further information regarding the festival and details for the book's distribution will be continuously shared on the official Tech Book Festival 20 site. Visit here for updates.
Founded in April 27, 2022, as a joint venture between Marui Group and Goodpatch, Muture is dedicated to driving organizational transformation and digital transformation for some of Japan's leading enterprises and social sectors. Their vision seeks to realize a future of mutualism—removing dichotomies in business and fostering an environment where individuality is respected and diverse values can coexist. The name Muture combines the concepts of 'mutualism' and 'future'.
The festival is set to take place on April 12, 2026, at Sunshine City Exhibition Hall D in Ikebukuro for the offline event, while the online market will run from April 11 to April 26, 2026. Details about the book and its distribution will be continually updated on the official website of Tech Book Festival 20.
Overview of the Publication
- - Title: Everyone is Correct, Yet Everyone is Missing the Point—Six Case Studies on New Business and Product Development
- - Authors: Staff volunteers from Muture
- - Event: Tech Book Festival 20
- - Sponsorship Type: Silver Sponsor
- - Offline Venue: April 12, 2026, Sunshine City Exhibition Hall D (Cultural Hall Building 2F), Ikebukuro
- - Online Venue: April 11 - April 26, 2026
- - Distribution Details: Specifics will be progressively announced on the official festival site.
- - Official Event Link: Tech Book Festival 20
Addressing Common Issues
The essence of this publication stems from the experiences observed during Muture's work with large companies. Many team members encounter the phenomenon of diligently working on tasks only to find that they are not yielding the expected results. For instance, marketers might struggle to see whether their product is truly being embraced by the market; developers who focus excessively on adding features sometimes lose sight of the end user; and those achieving numerical targets might miss how their achievements are perceived by adjacent departments.
This visibility discrepancy creates a silent friction within the team dynamics. The staff who contributed to this book felt compelled to compile their observations and insights into case studies to provide a broader understanding of these issues.
Book Structure
This book contains six case studies: the first three tackle the pitfalls of new business initiatives while the latter three highlight the misunderstandings prevalent in product development.
New Business Pitfalls
1. Case 1: Sales drops when advertising stops?!
2. Case 2: Listening too much leads to a loss of clarity on app purpose.
3. Case 3: A proposal that took six months falters on a single question.
Misalignments in Product Development
4. Case 4: Endless arguments over what was said or written.
5. Case 5: Behind the scenes of the Guinness record for inquiry rates.
6. Case 6: Everything becomes unclear with a new boss.
Each case is structured into three segments: "Situation" outlines the misunderstandings the characters face, "Reframing the Situation" systematically analyzes what transpired, and "Practical Tools" introduces actionable guidance applicable from the next day.
At the end of each case, there’s a segment titled, "A Call to Team Members," which serves as a conversation starter for teams facing similar challenges. The book does not simply deliver answers but aspires to spark realizations that can broaden perspectives and improve relationships within organizations.
Muture's Role in Tech Book Festival 20
As a silver sponsor, Muture aims to share the insights drawn from their daily experience with clients in a distinctive setting, diverging from routine client work. This initiative seeks to connect individuals who face similar challenges, creating a collaborative space for exchanging practical knowledge.
Project Leader's Thoughts:
Nakamura Hiroya, the project leader at Muture, expressed that the dissonance experienced within large-scale projects is not solely blamed on any individual. He hopes this book reaches those who share similar frustrations and can become a conversation starter. "I look forward to meeting everyone at the Tech Book Festival," he remarked.
Distribution Information
Further information regarding the festival and details for the book's distribution will be continuously shared on the official Tech Book Festival 20 site. Visit here for updates.
About Muture
Founded in April 27, 2022, as a joint venture between Marui Group and Goodpatch, Muture is dedicated to driving organizational transformation and digital transformation for some of Japan's leading enterprises and social sectors. Their vision seeks to realize a future of mutualism—removing dichotomies in business and fostering an environment where individuality is respected and diverse values can coexist. The name Muture combines the concepts of 'mutualism' and 'future'.
- - Company: Muture Co., Ltd.
- - CEO: Azuma Daisuke
- - Location: Nakano City, Tokyo (Nakanoshinbashi 4-3-2)
- - Founded: April 27, 2022
- - Business Focus: Organizational transformation & digitalization for large corporations and social sectors
- - Website: Muture Official Site
- - Contact: Muture PR Contact Form
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