Celebrate Fallout Day with Limited-Edition Jones Soda and Bethesda Partnership Packs
In a captivating collaboration, Jones Soda Co. and Bethesda Softworks have released exciting, limited-edition collector’s packs, designed specifically for fans to celebrate Fallout Day. The buzz surrounding these packs escalated as they hit store shelves in select Costco locations, where fans rushed to grab the delectable offerings. The Vault-Tec Supply Pack, a multicolored 12-pack bundles three unique soda flavors inspired by the beloved video game series, captivating a legion of dedicated fans eager to indulge in these nostalgic treats.
As shelves emptied in mere days, the excitement was palpable, heightened by the impending Fallout Day Broadcast hosted by Bethesda, which took place on October 23. The official launch of the Sunset Sarsaparilla 4-Pack, featuring a custom-designed carrier and four collectible postcards, witnessed an overwhelming response as fans logged onto the Jones Soda website, setting a record for online sales in just one day.
Adding to the thrill, Jones Soda revealed that one in every 12 caps of the Sunset Sarsaparilla holds a special “Blue Star Cap,” unlocking entry into a real-world sweepstakes reminiscent of soda promotions within the game. Amid this whirlwind of enthusiasm, Scott Harvey, CEO at Jones Soda, expressed gratitude for the fervent response from fans.
The Vault-Tec Supply Pack, brimming with collectibles, features:
In addition to these iconic flavors, collectors are treated to exclusive items inside the Vault-Tec Supply Pack:
Bethesda Softworks is renowned worldwide as a leading publisher of interactive entertainment, managing iconic franchises like The Elder Scrolls, DOOM, and Fallout. Meanwhile, Jones Soda has solidified its position as a top craft soda manufacturer, delighting fans with premium offerings available across North America.
Headquartered in Seattle, Washington, Jones Soda continues to innovate, bringing nostalgic flavors to life, much to the delight of fans everywhere. As the Fallout community rises to celebrate their favorite universe, it’s moments like this that perfectly capture the essence of fandom, engaging audiences with taste, nostalgia, and collectibles.
As shelves emptied in mere days, the excitement was palpable, heightened by the impending Fallout Day Broadcast hosted by Bethesda, which took place on October 23. The official launch of the Sunset Sarsaparilla 4-Pack, featuring a custom-designed carrier and four collectible postcards, witnessed an overwhelming response as fans logged onto the Jones Soda website, setting a record for online sales in just one day.
Adding to the thrill, Jones Soda revealed that one in every 12 caps of the Sunset Sarsaparilla holds a special “Blue Star Cap,” unlocking entry into a real-world sweepstakes reminiscent of soda promotions within the game. Amid this whirlwind of enthusiasm, Scott Harvey, CEO at Jones Soda, expressed gratitude for the fervent response from fans.
The Vault-Tec Supply Pack, brimming with collectibles, features:
- - 4 bottles of Sunset Sarsaparilla – a delightful, new soda flavor that boasts a unique root beer essence intertwined with a tangy citrus hint, reflecting its status as the “most popular beverage in the West” within the game’s universe.
- - 4 bottles of Nuka-Cola Quantum – an imaginative take on Jones' famous Berry Lemonade soda, rebranded to embody the adventurous spirit of the game.
- - 4 bottles of Nuka-Grape – a bold and classic grape soda reimagined with the flair of Fallout’s wasteland aesthetics.
In addition to these iconic flavors, collectors are treated to exclusive items inside the Vault-Tec Supply Pack:
- - A limited-edition magnetized bottle opener adorned with the Jones logo and the charming “Vault Boy” from the Fallout franchise.
- - Three collectible bottle caps designed after the in-game iconic sodas, Sunset Sarsaparilla, Nuka-Cola Quantum, and Nuka Grape.
Bethesda Softworks is renowned worldwide as a leading publisher of interactive entertainment, managing iconic franchises like The Elder Scrolls, DOOM, and Fallout. Meanwhile, Jones Soda has solidified its position as a top craft soda manufacturer, delighting fans with premium offerings available across North America.
Headquartered in Seattle, Washington, Jones Soda continues to innovate, bringing nostalgic flavors to life, much to the delight of fans everywhere. As the Fallout community rises to celebrate their favorite universe, it’s moments like this that perfectly capture the essence of fandom, engaging audiences with taste, nostalgia, and collectibles.
Topics Consumer Products & Retail）
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