#United States #Madison #Palmer Johnson #Continental Engines #Hamilton Power

Palmer Johnson: A Unified Brand for Better Customer Experience

In an effort to simplify the customer journey and strengthen brand recognition, Palmer Johnson announced a significant strategic transition. As of February 25, 2026, the company will unify its family of businesses, including Hamilton Power Solutions and Continental Engines, under the single name Palmer Johnson. This substantial change reflects a deliberate intention to enhance operational clarity and reduce confusion among its clientele.

Craig Swenson, the Chief Operating Officer, emphasized the significance of this transition, stating that it goes beyond mere branding. He highlighted that the primary goal is to deliver a smoother and more cohesive customer experience. By consolidating under one name, Palmer Johnson aims to streamline communication and internal processes, ultimately allowing for a more consistent service experience for all clients.

Why the Consolidation?

The decision for consolidation stems from a desire to eliminate ambiguity regarding the various product and service offerings within the company. Customers and partners often faced challenges in understanding which arm of the business to approach for specific needs. By operating under a unified brand name, Palmer Johnson will:

• - Reduce Confusion: Clients can easily identify the right sources for help and information.
• - Streamline Processes: Communication will be more efficient both internally and externally, enabling quicker response times and better service delivery.
• - Strengthen Brand Recognition: A single, cohesive brand will enhance visibility and trust amongst clients, making Palmer Johnson a go-to destination for off-highway and industrial powertrain solutions.

Impact on Customers

For existing customers, this change will bring reassurance rather than upheaval. Palmer Johnson guarantees that all existing contacts, relationships, and support channels will remain intact. All customers can continue to connect with the same representatives they have relied upon in the past. Here’s what is assured during the transition:

• - Service & Support: Clients will keep their current contact points. The familiarity in service levels should remain unaffected.
• - Orders & Projects: Quotes, orders, and project interactions can continue as usual without the need for clients to adjust their contact information. All channels - emails, phone numbers, and websites - will stay the same.

About Palmer Johnson

With a rich history dating back to the establishment of Palmer Johnson Power Systems in 1977, the company has carved a niche in delivering cutting-edge power solutions for off-highway and industrial equipment. The organization boasts a strong portfolio, including sales, engineering, service, and parts support, across North America. In addition to Palmer Johnson Power Systems, Hamilton Power Solutions has been operational since 1954, and Continental Engines started its journey in 1968. Together, they bring extensive expertise in diesel and gaseous engine applications.

Palmer Johnson is recognized as an authorized distributor and service center for prominent manufacturers and product lines including Twin Disc, ZF Off-Highway, Dana Spicer, Carraro, Funk, Wichita, and several others. The broad range of capabilities ensures that Palmer Johnson remains central in addressing the needs of diverse markets such as agriculture, construction machinery, and more. This consolidation promises to uphold that tradition of excellence while fostering a greater sense of unity and clarity in brand representation.

As Palmer Johnson embarks on this journey of unification, the pledge to enhance customers' experiences will be central to its operations moving forward. The void of confusion with a streamlined approach is set to position Palmer Johnson as a more agile and responsive organization, one that not only meets but exceeds customer expectations.