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ENGAWA ASAKUSA: Bringing the Best of Japan to the World

Asakusa, Tokyo, is set to welcome a new hub of cultural exchange, as ENGAWA Co., Ltd. prepares to launch the comprehensive experience store "ENGAWA ASAKUSA" on October 19, 2025. This initiative aims to connect Japan's unique traditions with the global community, providing visitors with an immersive experience of Japan's finest offerings.

Conceptual Foundation

The store embodies the concept of "Connecting the World and the Future—A Base for Japanese Beauty and Ideas." More than 400 curated treasures from across Japan will be showcased, blending a Select Shop with a Café & Bar curated by local tea farmers from Saga Prefecture. Perfectly positioned just a three-minute walk from Asakusa Station and two minutes from Senso-ji Temple, the store is strategically located to welcome visitors from around the globe. The historic district of Asakusa, known for its rich cultural backdrop, makes for an ideal site to introduce international travelers to the nuances of Japanese culture.

Experience Japanese Culture

ENGAWA ASAKUSA aims to present "Japanese culture as an experience" through collaboration with local artisans and regional brands. Visitors can explore a variety of products and partake in food offerings, cultural events, and hands-on workshops designed to deepen their appreciation of Japan's artistry.

Café & Bar

The café & bar will introduce a refreshing take on Japanese tea, featuring a menu supervised by Soejimaen, a prestigious tea farm in Ureshino, Saga. Guests can enjoy signature drinks and original sweets crafted exclusively for this venue, embodying innovative combinations of traditional Japanese tea and modern tastes.

Sample Menu Highlights:

• - Soft Drinks:

- Premium Sencha (Hot/Iced) ¥660
- First Harvest Hojicha (Hot/Iced) ¥660
- Sencha/Hojicha Latte (Iced) ¥880
- Sencha Lime Soda (Iced) ¥880

• - Alcoholic Beverages:

- Tea Beer ¥1,100
- Hojicha Highball ¥1,100

• - Original Sweets:

- "Gateau Fromage" (Green Tea/Hojicha) collaboration with Pâtisserie Maison Fujiya ¥730
- An-Butter Toast with Pelican Bread ¥800

The pricing listed is inclusive of consumption tax for dine-in; take-out may result in different pricing.

The Original Sweet Collaboration

The collaboration with Pâtisserie Maison Fujiya, a French restaurant based in Hakodate, Hokkaido, will feature a gluten-free baked cheese dessert that integrates the essence of green tea and hojicha. Emphasizing high-quality ingredients, this partnership seeks to elevate the dessert experience in a way that connects visitors to Japan's culinary artistry.

The Select Shop

ENGAWA ASAKUSA will also serve as a Select Shop, showcasing award-winning products recognized by the OMOTENASHI Selection program. Offering a diverse range of regional delicacies and crafts, this shop will curate the best of Japan for its visitors. Approximately 400 carefully selected products from 40 brands will be available at launch, with seasonal updates to keep the experience fresh and engaging.

Featured Products

From unique souvenirs to innovative kitchen items and artisanal foods, attendees can expect a wide array of exceptional goods including:

• - Kitchen Tools: Tosa Blacksmith's Knives (Kyoto)
• - Condiments and Snacks: Selected premium brands from Kikkoman, known for its high-quality soy sauces.
• - Fashion Accessories and Cosmetics: Items that highlight Japan's craftsmanship and innovation.

Cultural Exchange Experiences

To enhance visitor engagement, ENGAWA ASAKUSA incorporates cutting-edge telepresence technology. This allows visitors to connect live with artisans in their workshops, experiencing "Beyond Distance Meetings" that bridge the gap between makers and admirers.

Upcoming Online Events

A schedule featuring live interactions with renowned craftsmen, starting with the famous Takasaki Daruma production on October 21, enables immersive learning experiences directly connected to Japan's cultural heritage.

The Space Design

With an interior inspired by traditional Japanese kamado (cooking stove), the design enhances the authenticity of the space, using reclaimed materials that evoke a sense of warmth and history inherent in Japanese architecture.

About ENGAWA Co., Ltd.

Founded in 2015, ENGAWA Co., Ltd. is dedicated to communicating the value of Japanese culture to the world. Its initiatives range from foreign media operations to influencer marketing, continuing to create scenes that resonate and inspire both Japanese and international audiences.

As an experience store, ENGAWA ASAKUSA not only provides a retail environment but also cultivates memories and cultural exchanges, ensuring that visitors leave with a deeper connection to Japan’s rich traditions and creativity. The grand opening on October 19, 2025, promises to be a remarkable occasion for both local and international guests—not just to shop but to experience the essence of Japanese craftsmanship.

For more information, please visit ENGAWA ASAKUSA and follow us on Instagram.