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Kelley Blue Book's 2025 Consumer Choice Awards Unveiled

Kelley Blue Book, a trusted source in automotive valuation and information, proudly announces the winners of its highly anticipated 2025 Consumer Choice Awards. This award honors the brands that have excelled in capturing the attention and loyalty of consumers, reflecting the increasingly crucial role of consumer perception in the automotive market.

The Importance of Consumer Perception

Consumer perception significantly impacts purchasing decisions and brand loyalty, serving as a compass for automotive manufacturers. Companies must strategically understand how consumers view their products to elevate market success. The award categories for the 2025 Consumer Choice Awards encompass various segments, including luxury and non-luxury vehicles, trucks, and electric and hybrid options.

According to Vanessa Ton, senior research and market intelligence manager at Cox Automotive, Honda once again leads this year's awards, achieving remarkable success across non-luxury categories. In contrast, Porsche rejoiced in taking home the award for Best Overall Luxury Brand for the first time in a decade.

Key Highlights from the 2025 Winners

• - Overall Brand Awards: Honda dominated the non-luxury sector, walking away with numerous accolades, including:

- Best Overall Brand
- Most Trusted Brand
- Best Value Brand
- Best Performance Brand
- Best In-Vehicle Experience Brand

• - Best Truck Brand: Toyota emerged victorious once again, reclaiming its title as the Best Overall Truck Brand, overpowering Ram, which held the title in the previous year.
• - Best EV/Hybrid Brand: In a new category, Lexus captured its first win as the Best Overall EV/Hybrid Brand.

Luxury Brand Winners

For the luxury category, Porsche's success was notable:

• - Best Overall Luxury Brand
• - Most Refined Luxury Brand
• - Best Performance Luxury Brand

Other winners in the luxury sector include:

• - Most Trusted Luxury Brand: Lexus
• - Best Value Luxury Brand: Acura
• - Best Car Styling Luxury Brand: BMW

Methodology Behind the Awards

The Consumer Choice Awards result from thorough analysis utilizing data collected from Kelley Blue Book's Brand Watch study. This extensive online survey engages more than 12,000 in-market new-vehicle shoppers annually via KBB.com. The study investigates key factors influencing purchase behaviors and compiles insights into brand familiarity and consumer consideration.

For 45 years, Kelley Blue Book has maintained its reputation as a reliable resource for both consumers and industry professionals alike. Founded in 1926, the organization has become synonymous with vehicle valuation and offers transparent and objective insights for car buyers and sellers.

Conclusion

The 2025 Kelley Blue Book Consumer Choice Awards not only celebrate the automotive brands that resonate with consumers but also reinforce the vital role that consumer insights play in shaping the industry's landscape.

To explore the complete list of award winners and detailed insights about the awards, visit Kelley Blue Book’s Consumer Choice Awards.