#USA #Rochester #Canomiks #WhatToTrust #NutraIngredients

Canomiks Honored with 2026 NutraIngredients-USA Editors' Award

Canomiks, a progressive life sciences company, has achieved significant recognition by winning the 2026 NutraIngredients-USA Editors' Award in the category of Industry Initiative of the Year. This award celebrates the innovative WhatToTrust™ platform, designed to enhance consumer confidence in dietary supplements.

The Challenge in the Supplement Market

In a marketplace flooded with approximately 100,000 dietary supplements, consumers face a substantial challenge: differentiating products based on solid scientific evidence from those supported merely by marketing or influencer endorsements. Recognizing this pressing need, Canomiks developed WhatToTrust™, an independent supplement scoring platform that evaluates the science behind dietary supplement formulations and their respective ingredients.

WhatToTrust™ Explained

WhatToTrust™ aims to educate consumers through a robust scoring system that evaluates supplements based on their scientific grounding. Here’s a breakdown of its key features:

• - WhatToTrust Score™: Each product is rated on a scale of 1 to 10, reflecting the strength of scientific evidence backing its ingredients and formulation. This includes data from preclinical research and clinical trials.
• - Ingredient Insights: The platform offers in-depth definitions and explanations of the active ingredients found in supplements, enhancing user understanding.
• - Comparative Analysis: Users can perform side-by-side comparisons of products based on their active ingredients and dosages, an unusual feature that promotes transparency during the shopping process.
• - Consumer Education: In addition to product scores, WhatToTrust™ provides accessible information regarding ingredient science, testing methods, and regulations governing dietary supplements.

Built on Integrity

Importantly, WhatToTrust™ operates independently from Canomiks' other services. The platform does not accept payments or promotional fees in exchange for product scores, ensuring the integrity and authenticity of its evaluations. This independence highlights a commitment to evidence-based scoring, addressing consumer confidence in the supplement space.

Dr. Leena Pradhan-Nabzdyk, the Co-Founder and CEO of Canomiks, emphasized the importance of this award: "With so many products on the market and limited ways for consumers to evaluate the science behind them, this award confirms something we have believed since day one—independent, evidence-based scoring is overdue. We built WhatToTrust™ so people can see the science for themselves, not just rely on marketing claims."

Continuous Recognition

This accolade is particularly noteworthy as it marks the second consecutive year that Canomiks has been honored at the NutraIngredients-USA Awards. Last year, the company was awarded the Nutrition Research Project Award for its innovative Bio-B2B™ technology, developed with funding from the National Science Foundation.

About Canomiks

Founded by three Harvard scientists, Canomiks is dedicated to advancing the future of functional foods, beverages, and dietary supplements through genomic sciences, bioinformatics, and AI-powered solutions. The company partners with CPG (Consumer Packaged Goods) companies, ingredient suppliers, and manufacturers to develop and validate innovative, scientifically supported dietary options.

Their mission, "Make Food as Medicine a Reality®," drives Canomiks to contribute to improved community health and sustainability. To learn more about Canomiks and its services, visit www.canomiks.com or explore further at www.WhatToTrust.com.

Conclusion

The 2026 NutraIngredients-USA Editors' Award serves as a testament to Canomiks' commitment to improving transparency and consumer education in the dietary supplement industry. Through WhatToTrust™, consumers can benefit from a clearer understanding of what they are purchasing, empowering them to make informed health decisions.