Joico Welcomes Kate Hudson as Their First Global Celebrity Spokesperson
Joico, the renowned hair care brand known for its performance-driven products and vibrant spirit, is thrilled to announce the addition of Kate Hudson as its first-ever global celebrity spokesperson. Celebrating 50 years of innovation, Joico aims to redefine healthy hair while making the luxury of salon-quality products accessible to consumers everywhere. The actor, singer, and entrepreneur will be at the heart of this campaign, launching in February 2025.
With a legacy built on trust within salons, Joico is now bridging that gap by offering high-performance hair care products directly to consumers. The partnership encompasses a vast array of promotional activities, including global digital ads, engaging social media content, and printed materials targeting clients across North America. Hudson's infectious joy and charisma will bring a fresh perspective to the brand's message of healthy hair, captured in the engaging campaign titled 'Lessons of Joi with Kate Hudson.'
This creative initiative, filmed amid the scenic beauty of Southern California, showcases Hudson’s playful personality, aligned with Joico's ethos of seeking joy in the pursuit of beauty. Through this collaboration, Joico not only aims to connect with everyday consumers but also reinforce its commitment to the professional stylist community. With both new product launches and spotlight features planned, the campaign is designed to resonate with both loyal customers and those new to Joico's offerings.
Hudson, recognized for her exceptional talent and vibrant personality, has enjoyed a fruitful career in film and music. She has received accolades including a Golden Globe and an Academy Award nomination. With iconic roles in films such as 'Almost Famous' and 'How to Lose a Guy in 10 Days,' Hudson is also the co-founder of Fabletics, a lifestyle brand promoting inclusivity and wellness. She continually flourishes as an entrepreneur, further expanding her portfolio with INBLOOM, a line of holistic nutritional supplements that promote overall well-being. Hudson brings her multifaceted expertise and passion to her role with Joico, amplifying the brand’s vision of healthy, joyful hair.
In her own words, Hudson enthusiastically shares her excitement to join Joico, stating, “I’ve always believed in the power of great hair to elevate one’s spirit and confidence. Partnering with Joico, which embodies that joy, is a true alignment with my life philosophy.” This sentiment mirrors Joico’s commitment to enhancing consumer experience, ensuring they grasp the joy of maintaining healthy hair.
About Joico: Founded in 1975, Joico is dedicated to delivering innovations that promote strong, vibrant hair while inspiring confidence. The company’s products are meticulously crafted to restore hair health, shine, and vitality from the very first use. Joico's motto reflects its mission: sharing the joy of healthy hair. To learn more about their offerings and explore the exciting partnership with Kate Hudson, visit joico.eu.
As we look forward to this exciting collaboration, Joico fans and beauty enthusiasts can stay tuned for upcoming campaigns and product launches, designed to celebrate the essence of joyful hair care. The journey towards redefining healthy hair starts now, and with Kate Hudson as their guiding star, Joico is poised to inspire confidence in those across the globe.”,
With a legacy built on trust within salons, Joico is now bridging that gap by offering high-performance hair care products directly to consumers. The partnership encompasses a vast array of promotional activities, including global digital ads, engaging social media content, and printed materials targeting clients across North America. Hudson's infectious joy and charisma will bring a fresh perspective to the brand's message of healthy hair, captured in the engaging campaign titled 'Lessons of Joi with Kate Hudson.'
This creative initiative, filmed amid the scenic beauty of Southern California, showcases Hudson’s playful personality, aligned with Joico's ethos of seeking joy in the pursuit of beauty. Through this collaboration, Joico not only aims to connect with everyday consumers but also reinforce its commitment to the professional stylist community. With both new product launches and spotlight features planned, the campaign is designed to resonate with both loyal customers and those new to Joico's offerings.
Hudson, recognized for her exceptional talent and vibrant personality, has enjoyed a fruitful career in film and music. She has received accolades including a Golden Globe and an Academy Award nomination. With iconic roles in films such as 'Almost Famous' and 'How to Lose a Guy in 10 Days,' Hudson is also the co-founder of Fabletics, a lifestyle brand promoting inclusivity and wellness. She continually flourishes as an entrepreneur, further expanding her portfolio with INBLOOM, a line of holistic nutritional supplements that promote overall well-being. Hudson brings her multifaceted expertise and passion to her role with Joico, amplifying the brand’s vision of healthy, joyful hair.
In her own words, Hudson enthusiastically shares her excitement to join Joico, stating, “I’ve always believed in the power of great hair to elevate one’s spirit and confidence. Partnering with Joico, which embodies that joy, is a true alignment with my life philosophy.” This sentiment mirrors Joico’s commitment to enhancing consumer experience, ensuring they grasp the joy of maintaining healthy hair.
About Joico: Founded in 1975, Joico is dedicated to delivering innovations that promote strong, vibrant hair while inspiring confidence. The company’s products are meticulously crafted to restore hair health, shine, and vitality from the very first use. Joico's motto reflects its mission: sharing the joy of healthy hair. To learn more about their offerings and explore the exciting partnership with Kate Hudson, visit joico.eu.
As we look forward to this exciting collaboration, Joico fans and beauty enthusiasts can stay tuned for upcoming campaigns and product launches, designed to celebrate the essence of joyful hair care. The journey towards redefining healthy hair starts now, and with Kate Hudson as their guiding star, Joico is poised to inspire confidence in those across the globe.”,
Topics Consumer Products & Retail）
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