#Spain #Barcelona #luxury wellness #Natura Bissé #World's 50 Best Hotels

Natura Bissé Secures Exclusive Status as Official Spa Brand for The World's 50 Best Hotels 2025

In a monumental move for both luxury wellness and high-end hospitality, Spanish skincare brand Natura Bissé has been named the first and exclusive "Official Spa Brand" for The World's 50 Best Hotels in 2025. This partnership represents a critical step in Natura Bissé's ongoing mission to maintain its leadership position in the world of premium spa experiences.

At a prestigious awards ceremony set to take place in London this week, the top hoteliers from around the globe will gather for a three-day event celebrating the best in hospitality. During this occasion, Natura Bissé will showcase a series of innovative experiences tailored to inspire attendees in their unrelenting pursuit of excellence and to support a sustainable business model.

As luxury tourism experiences unprecedented growth, the demand for high-end and innovative experiences has surged. Well-being is becoming a central element of this new emotional and transformative luxury. According to the latest report from the Global Wellness Institute, the wellness sector has grown at an annual rate of 9% since 2020 and is projected to reach a staggering $9 trillion by 2028, nearly doubling in size since 2019.

In the words of Lluis Uriach, Director of Strategic Projects at Natura Bissé, "Natura Bissé began as a spa brand, and for over four decades we have collaborated with some of the world's most iconic hotels. Being named the first and exclusive partner for The World's 50 Best Hotels is an honor. We believe we can add real value to a sector we strongly believe in, which will play a key role in a new global paradigm that increasingly demands truly transformative wellness experiences."

Natura Bissé's footprint spans over 450 hotels worldwide, including major brands such as The Ritz-Carlton, Four Seasons, Waldorf Astoria, Rosewood, Belmond, St. Regis, Fairmont, Mandarin Oriental, and Grand Hyatt. The treatments offered by the brand are well-regarded in the spa community, with 100% charitable equipment that has recently been recognized by Condé Nast Traveler Spain. Additionally, a carefully selected range of boutiques allows guests to continue their self-care routines back home.

Craig Hawtin-Butcher, General Manager of 50 Best, expressed enthusiasm for the new collaboration: "We are thrilled to partner with Natura Bissé, a prestigious name in skincare and spa services, whose unyielding pursuit of excellence matches our own. We are confident that they will bring immense value to the 50 Best community and the properties on The World's 50 Best Hotels list."

This partnership not only solidifies Natura Bissé's position within the luxury market but also enhances the overall guest experience at the top-rated hotels globally. As both the spa and hospitality industries evolve, collaborations like this will likely pave the way for new standards in luxury wellness and customer experience.

With more travelers seeking sophisticated and meaningful wellness journeys, Natura Bissé’s innovative approach and extensive expertise in spa services will undoubtedly contribute to shaping the future of luxury accommodations. The blend of high-quality skincare with exceptional hospitality ensures that guests will be treated to experiences that are not just luxurious, but also profoundly enriching.

This milestone marks a pivotal moment for Natura Bissé as it furthers its international growth strategy and commitment to providing unparalleled wellness experiences at some of the world’s most prestigious hotels. The future of luxury wellness looks promising, with Natura Bissé leading the way towards transformative experiences for discerning travelers.