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VAPORESSO Celebrates a Milestone with Cultural Initiatives

As VAPORESSO reaches its 10-year milestone, the company embarks on significant cultural initiatives that strongly resonate with its philosophy of being people-oriented. Emphasizing innovation and user connection, VAPORESSO has developed events and products that bridge gaps between the brand and its diverse user base worldwide.

To commemorate this anniversary, two pivotal initiatives were launched: VAPORESSO MEET and the World Hyper-Tour. The aim is not just to celebrate achievements but to foster deeper, more human connections with users around the globe.

A Closer Interaction: VAPORESSO MEET

During the first half of the year, VAPORESSO organized a series of VAPORESSO MEET events in multiple cities. These gatherings aimed to dismantle barriers between the brand and its community. They provided an opportunity for retail partners, store owners, and users to engage directly, paving the way for open dialogue and genuine interaction.

Participants enjoyed early access to upcoming products, while also having the chance to share personal stories about how VAPORESSO products fit into their lifestyles. This intimate setting allowed the company to gather meaningful feedback directly from users, resulting in emotional connections that go beyond traditional customer-brand relationships.

For instance, in Indonesia, VAPORESSO turned up the excitement by inviting the popular local band Vierratale to join the festivities, creating a warm atmosphere of interaction between artists and fans. At this event, they also unveiled the new XROS 4 NANO Vierratale Edition, a unique product inspired by shared stories and local pop culture, perfectly encapsulating VAPORESSO’s commitment to building emotional ties with its community.

The World Hyper-Tour: A Cultural Showcase

This summer, VAPORESSO launched an unprecedented series of urban tours featuring a fleet of luxury supercars across four international cities. Staying true to its vision of cultural co-creation, the brand infused local traditions into its anniversary celebrations, leaving a distinct cultural mark in each location.

In Jakarta, for example, VAPORESSO melded street art with their supercars, employing 3D advertising trucks to create a stunning visual display. Working alongside the local company BIMOPD, they introduced the XROS Series 5 BIMOPD Edition, showcasing the vibrant and bold spirit of Jakarta through an urban-inspired design.

Paris hosted its own unique experience, where the city’s extreme urban sports subculture was intertwined with the tour. VAPORESSO embodied this dynamic atmosphere with a fusion of supercars and parkour performance, inspiring local youth through the launch of the ARMOUR ULTRA, a cutting-edge product designed for those who crave exploration and fearlessness.

London was no less impressive, as VAPORESSO staged an immersive street show that brought iconic literary figures to life, engaging passersby while showcasing the city's rich literary culture. This celebration of the classic merging with the contemporary culminated in the launch of the XROS 5 Leather Edition, where premium leather craftsmanship met modern technology, effectively elevating timeless elegance.

Finally, Las Vegas buzzed with energy as supercars mingled with fashion models in an interactive urban spectacle, presenting a harmonious blend of the local culture and VAPORESSO’s brand expression. This occasion also marked the debut of iMate OS, a product characterized by sleek design and versatile functionality, embodying the daring spirit that Las Vegas is renowned for.

In its tenth year, VAPORESSO has successfully woven human-centered values into a global tapestry of immersive experiences. With pioneering innovations and a dedication to nurturing genuine relationships, the brand continues to stand at the forefront of the industry, making a significant impact in the lives of its users.