#Japan #Tokyo #Vpon #Inbound Marketing #pDOOH

Vpon Expands Advertising Solutions for Foreign Tourists with Inbound pDOOH

In a significant move to enhance advertising solutions for foreign tourists in Japan, Vpon, a leader in cross-border digital transformation, has announced the launch of their new service, Inbound pDOOH (Programmatic Digital Out-Of-Home). Based in Shibuya, Tokyo, Vpon aims to connect the charm of Japan with the world by leveraging data and digital technology.

Overview of Inbound pDOOH

This innovative service builds upon Vpon's existing mobile-focused inbound advertising solutions, introducing programmatic delivery to digital out-of-home (pDOOH) advertising spaces. By doing so, it aims to significantly increase the reach of advertisements to foreign tourists not only in airports but also in urban settings.

Targeting Foreign Tourists with Designated pDOOH

Inbound pDOOH is specifically designed for foreign travelers in Japan, taking into account their unique behavioral characteristics. The service focuses on advertising placement on digital signage in airports and busy urban areas frequented by international visitors, allowing for a highly efficient ad delivery system.

Strategic Focus on Airports

Airports are critical touchpoints for foreign tourists, making them ideal venues for advertising. Vpon’s new service enables advertising delivery on digital screens primarily located in international arrival and departure areas. This ensures that messages reach tourists at key moments—either right after their arrival in Japan or just before their departure home—when their interest levels are highest.

Seamless Integration with Mobile Advertising

One of Vpon's strengths lies in the integration of mobile advertising with pDOOH. This comprehensive approach allows for recognition-building at OOH venues, followed by detailed calls-to-action via mobile devices. By combining out-of-home and mobile advertising, Vpon enhances brand recall and awareness among foreign tourists effectively.

Overcoming Challenges of Traditional OOH Advertising

Traditionally, out-of-home advertising has faced challenges regarding flexibility in budgeting and campaign duration. However, Inbound pDOOH utilizes a Demand Side Platform (DSP) to provide more adaptable operations, enabling:

• - Flexible ad placements based on budget scales
• - Precise control over delivery areas and time slots
• - Operational structuring similar to mobile advertising

With these features, the barriers to entry for OOH advertising are significantly lowered.

Urban Area Deployments

In addition to airports, the service extends to digital screens embedded in major urban centers across Japan. By focusing on areas with high concentrations of foreign travelers and coupling mobile-linked creative campaigns, Vpon aims to strengthen brand visibility and memory recall for tourists during their city stays.

Looking Ahead

Vpon continues to evolve by merging insights from foreign tourist behavior and advanced advertising technology. The company is committed to developing effective inbound marketing solutions tailored to the needs of municipalities, retail, tourism, and brand clients across Japan.

About Vpon

Vpon is an Asian leader in cross-border digital transformation, utilizing proprietary AI technology and data to drive business growth beyond borders. With a mission to "energize the world with Japan's charm!", Vpon provides digital marketing solutions that promote inbound tourism and international expansion. The company collaborates with over 200 municipalities and private enterprises, aiming to create a market worth 50 trillion yen through initiatives like the Cool Japan DX Summit.

Company Profile

• - Company Name: Vpon JAPAN Co., Ltd.
• - Headquarters: 3-15-7 Sendagaya, Shibuya-ku, Tokyo 151-0051, Japan
• - CEO: Yoshitaka Shinohara
• - Business Activities: Big data analysis through proprietary AI technology, smartphone advertising platform business, inbound and outbound marketing support, DMP construction, management of the Cool Japan DX Summit, and the Cool Japan Public-Private Partnership Platform office.
• - Established: June 2014
• - Website: Vpon

As it progresses, Vpon will continue to innovate, providing cutting-edge marketing solutions tailored to the needs of the tourism sector and beyond.