Introducing OTTICA.com: Optimax Eyewear Group's Luxury E-Commerce Destination

The Launch of OTTICA.com

Optimax Eyewear Group, which already owns GlassesUSA.com, UVP, and FORK Eyewear, has advanced into the luxury segment of eyewear shopping with the launch of OTTICA.com. This new multi-brand luxury e-commerce platform is set to transform how high-end eyewear is purchased online, delivering exquisite craftsmanship and a tailored shopping experience directly to consumers.

Elevating the Luxury Experience

OTTICA.com is not just another online shopping site; it promises to redefine luxury eyewear retail. The platform is designed for customers who appreciate the finer things in life and desire a premium shopping atmosphere. By merging heritage brands and exceptional service with the convenience of online shopping, OTTICA.com aims to set a new standard in the luxury eyewear market.

With years of experience in optical retail and a deep understanding of consumer preferences, Optimax is uniquely positioned to enhance the luxury shopping experience. OTTICA.com brings the boutique experience straight to customers' doors, ensuring a personalized touch that many online retailers lack.

Curated Selection of Iconic Brands

One of the key features of OTTICA.com is its carefully curated selection of legendary eyewear brands. Customers can expect to find iconic names like Gucci Eyewear, Prada, Tom Ford, Oliver Peoples, and Dolce & Gabbana available at their fingertips. This selection, curated by top fashion experts, ensures that only the highest-quality products make it onto the site. Moreover, competitive pricing and a variety of exclusive offerings make luxury eyewear more accessible than ever.

Innovative Shopping Features

Recognizing the importance of fitting and personal choice, OTTICA.com introduces innovative features such as a 45-day home try-on period and advanced augmented reality (AR) virtual try-on technology. Customers can explore, select, and customize their favorite frames from the comfort of their home, minimizing the uncertainty of buying luxury eyewear online. Additionally, all orders come with complimentary, high-quality prescription lenses made in the United States, further enhancing the shopping experience.

Vision for the Future

According to Daniel Rothman, Co-Founder and CEO of Optimax Eyewear Group, "This is more than just an expansion; it's about delivering a genuine luxury experience and accessibility in eyewear." He envisions OTTICA.com as the ultimate destination for luxury brand enthusiasts, one where they can shop without compromising on quality or service.

Eldad Rothman, Co-Founder and COO, echoed this sentiment, noting, "The enthusiasm from our global brand partners reassures us that OTTICA.com meets the high expectations of modern luxury consumers. We are dedicated to providing premium service that matches the excellence of these timeless styles."

A Comprehensive Digital Campaign

Supporting the launch of OTTICA.com will be a robust digital marketing campaign across social media, video, and search channels. This effort will emphasize the unique brand experience and the curated collection of eyewear products. The launch signifies a key milestone in Optimax Eyewear Group's strategy to innovate and elevate the eyewear industry.

About Optimax Eyewear Group

Established in 2008, Optimax Eyewear Group has been a leader in transforming the eyewear market globally. The company's approach combines innovative technology, design creativity, and a consumer-centric focus to shape the future of eyewear. The group’s portfolio also includes GlassesUSA.com for accessible eyewear options, UVP for cost-effective vision plans, and FORK, a trendy sunglasses brand.

Through OTTICA.com, Optimax continues its commitment to making high-end eyewear available while maintaining the highest standards of service and style. As the platform evolves, it promises to be a cornerstone for luxury eyewear online, catering to those with discerning tastes and a love for fashion.