Comprehensive Survey on Corporate SNS Operations
In May 2025, Cross Marketing Group, a premier research company headquartered in Shinjuku, Tokyo, released an insightful report titled the
"Comprehensive Survey on Corporate SNS Operations and Outcomes". This extensive study involved responses from 2,134 corporate SNS marketing professionals across Japan. Its main objective was to rigorously analyze how companies utilize social media accounts to achieve various results, from brand recognition to sales and recruitment.
Key Findings from the Survey
High Engagement and Positive Results
The survey revealed that approximately
80% of participants reported experiencing some form of positive outcome from their SNS operations. These results include a notable increase in inquiries and enhanced brand awareness, proving the effectiveness of social media across various objectives.
Diverse Objectives Beyond Brand Awareness
Interestingly, the purposes for utilizing SNS are expanding. While building brand recognition is still a primary focus, organizations are increasingly using these platforms to maintain customer engagement and strengthen recruitment efforts. This trend reflects a diversification in SNS usage that varies across different industries.
Challenges Faced by Companies
Despite the positive outcomes, the survey also highlighted significant challenges that corporate SNS operators face. Nearly
half of the respondents cited "resource insufficiency" as a pressing issue, indicating difficulties in managing and strategizing their social media efforts effectively. Furthermore, many reported a lack of clarity in measuring their strategic processes and outcomes, affecting their overall performance.
Moreover, the survey delved into trends regarding the timing of SNS operations, the duration needed to perceive sales improvements, and the impact of switching external service providers—providing a comprehensive overview of the barriers companies encounter.
Insights for Strategic Adjustments
This report serves as a valuable resource for those evaluating social media strategies or reconsidering their operational frameworks. The detailed insights derived from the actual experiences of corporate professionals can equip readers with practical suggestions to enhance their operational methodologies.
Who Should Read This Report?
This insightful report is particularly beneficial for:
- - Corporate PR and marketing professionals who are encountering challenges in SNS marketing.
- - Marketing leaders searching for suitable SNS operational structures tailored to their organizations.
- - Executives and decision-makers keen on implementing robust SNS strategies in the future.
The downloadable report is filled with actionable recommendations, making it a must-read for any organization aiming to enhance its social media marketing effectiveness.
Download the Report
For those interested in further integrating SNS marketing into their strategy, Cross Prop Works offers support utilizing the collected survey data. If you wish to explore SNS marketing optimization, feel free to reach out for assistance.
Company Overview
Cross Prop Works
- - CEO: Kohei Kawasaki
- - Location: Shinjuku, Tokyo
- - Established: April 2015
- - Main Services: Research business support, quality verification and testing services, SNS operational support, and various BPO services.
- - Website: Cross Prop Works
Cross Marketing Group
- - CEO: Mikihiko Igarashi
- - Location: Shinjuku, Tokyo
- - Established: June 2013
- - Main Services: Digital marketing and data marketing, management of subsidiary insight businesses, and related operations.
- - Website: Cross Marketing Group