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IgniteTech Launches New Era for Khoros Driven by AI

IgniteTech, the enterprise software company renowned for its AI-driven approach, has recently announced significant advancements for the Khoros platform following its acquisition in May 2025. The company is committing to a revitalized focus on customer-centric initiatives aimed at enhancing user experience and community engagement through innovative technologies.

A Bold Vision

CEO Eric Vaughan stated, “With the acquisition of Khoros, we’re not just investing in the product; we’re rebuilding it.” This aspiration highlights the company’s dedication to reimagining customer interactions in the digital landscape. IgniteTech believes that an emphasis on artificial intelligence and customer collaboration will propel Khoros to new heights.

As the Khoros platform undergoes transformation, the rollout of new AI features is a top priority. IgniteTech plans to leverage Khoros’s existing strengths while modernizing the technology infrastructure to support scalable community engagement and AI integration. The foundation for future innovations will be the Aurora platform, designed specifically for efficient AI applications.

Community-Centric Approach

To ensure the alignment between customer needs and product development, IgniteTech is actively involving Khoros users in the evolution of the platform. Michael Puhala has taken the lead as Chief Community Evangelist, focusing on fostering relationships with community professionals and promoting user feedback as crucial to product advancements. Puhala expressed excitement over the strategic direction IgniteTech is taking, emphasizing the importance of a collaborative environment in shaping future innovations.

Furthermore, the company is engaging Jake McKee, a well-respected community strategist renowned for his work with innovative brands such as LEGO and Apple. McKee’s expertise will assist IgniteTech in melding Khoros’s established community values with the necessity for clear direction in the new AI-enabled landscape.

“IgniteTech’s approach to Khoros puts people and customers at the center,” said McKee. This clarity in positioning sets the stage for the community to flourish while harnessing AI capabilities.

Industry Engagement and Future Planning

In addition to internal developments, IgniteTech is also taking steps to elevate its presence in the industry. The company has announced its sponsorship of the Community-Led World Conference at London Community Week 2025, which serves as a platform to connect with community leaders from around the globe. The conference is integral to IgniteTech's listening strategy aimed at understanding both the needs of current Khoros users and broader community management trends.

IgniteTech’s intent is clear: move from search-driven support towards creating AI-powered community ecosystems. This approach includes empowering customers to maintain their brand presence in AI-generated interactions and encouraging high-contributing users to share content. Ultimately, the goal is to transition communities from passive observation to active involvement.

The Path Forward

As IgniteTech embarks on this journey of transformation, the emphasis will be on the Aurora platform, which represents the future of Khoros. While the Classic Community version will remain in support, IgniteTech is mindful of timing migrations to ensure customers maximize their platform experience. “Khoros is moving forward with a clear plan, a dedicated team, and customers at the center,” Vaughan affirmed, underscoring the dynamic shift from traditional models to pioneering the future of community technology.

In conclusion, IgniteTech's strategic approach to enhancing the Khoros platform illustrates its commitment to leveraging AI technology while centering customer engagement in every facet of the innovation process. With an expert team, a clear vision, and an inclusive culture, IgniteTech is poised to redefine how brands connect with their audiences in the digital age.