#USA #marketing #Automotive #Pinnacle #Cornelius, N.C.

Pinnacle Expands into Comprehensive 360° Marketing Solutions

Pinnacle has recently transformed its approach, evolving from a well-known event marketing powerhouse to a provider of comprehensive 360° marketing and sales solutions tailored specifically for automotive retailers. In a time when the automotive industry is becoming increasingly competitive, Pinnacle is responding with innovative strategies aimed at enhancing dealership performance through data-driven insights.

In today's market, dealerships are seeking more than just promotional events; they need comprehensive support that encompasses all facets of dealership operations. Recognizing this demand, Pinnacle’s expanded suite of services includes a variety of training programs and operational assessments designed to refine sales and service performance.

New Offerings

The new services from Pinnacle encompass:

• - In-Store Assessments: Comprehensive evaluations of current dealership operations.
• - Sales Consultant Training: Programs designed to bolster the effectiveness of sales staff.
• - Sales BDC Training: Focused efforts on improving business development centers.
• - Sales Management Training: Strategies to enhance the leadership skills of management.
• - Service Advisor Training: Tailored coaching to improve service interactions.
• - Service BDC Training: Specialized training for service-oriented business development.
• - Service Management Training: Enhancements to management strategies for service departments.
• - Virtual Store Assessments: Objective evaluations of dealership performance in a digital landscape.

According to Joe Cox, CEO of Pinnacle, the organization has shifted its vision based on client feedback. “Our clients asked for more than just marketing—they needed a true partner in dealership growth,” Cox explained. He emphasized that Pinnacle is committed to bridging the gap between customer acquisition and operational excellence with its full-circle approach.

Proven Results

Dealerships that have already integrated these new services reportedly experienced impressive improvements, including a 15% increase in sales appointment show rates and a remarkable 20% growth in service retention metrics. Early adopters highlight how the focused training and assessment programs positively impact sales performance and customer satisfaction.

Despite this significant transformation, Pinnacle remains committed to its roots in high-impact events which originally established the brand's reputation. Dealerships can continue to take advantage of effective promotional strategies such as Staffed Events, Hosted Events, Off-Site Sales Marketing, and Direct Mailers. These tried-and-true methods will now operate in tandem with the larger, strategic initiative aimed at fostering long-term growth.

Justin Hill, VP of Operations at Pinnacle, articulated the company's mission to not just attract new customers but also ensure that dealership teams are effectively prepared to secure sales and cultivate ongoing relationships. “With this expansion, we're not just bringing customers through the door—we're making sure your team is ready to close the deal and keep them coming back,” Hill stated, highlighting the dual focus on customer acquisition and retention.

For dealerships looking to enhance their operational strategies and embrace the full spectrum of marketing and sales necessities, Pinnacle's 360° dealership solutions present a compelling offer.

To explore the range of services Pinnacle provides, visit www.pinnaclesalesandmail.com or reach out via email to [email protected].