#Japan #Tokyo #MBK Digital #Mizuno #EC strategies

Strengthening E-Commerce Through Data Analysis

In a significant move towards the enhancement of e-commerce, MBK Digital, headquartered in Chiyoda, Tokyo, has announced an official collaboration with Mizuno Corporation, a well-established manufacturer of sports goods. Under the leadership of President Nobuhiro Serizawa, MBK Digital aims to fortify Mizuno's online presence by integrating robust data analysis into their operations.

Initiative Overview

The collaboration will primarily focus on analyzing Mizuno’s current e-commerce data to identify key growth opportunities. By scrutinizing customer buying behaviors, MBK Digital aims to visualize customer insights crucial for improving customer lifetime value (LTV). This strategic initiative aligns with Mizuno’s ambition to accelerate its Direct-to-Consumer (DTC) strategy and enhance its omnichannel experience.

Despite having accumulated a wealth of customer data, Mizuno has faced challenges in fully leveraging this information for its marketing activities. The partnership seeks to address this gap, with efforts now underway to develop new strategies and campaigns based on early analytical findings. Furthermore, Mizuno is ramping up its internal data analytics capabilities.

Key Objectives

Moving forward, MBK Digital plans to strengthen its support for Mizuno's e-commerce operations by enhancing data analytics skills and establishing a structured framework where various departments can effectively utilize data. Specific initiatives include:

• - Development of dashboards tailored for specific departments
• - Support for data analysis and internalization of analytical processes
• - Integration of data usage into daily workflows

These measures will contribute to the establishment of a sustainability-driven PDCA (Plan-Do-Check-Act) operational model. Mizuno’s overarching goal is to align profit maximization with customer value enhancement as it embarks on this new journey.

Insights from MBK Digital

According to Tomomi Morimoto, Senior Analyst at MBK Digital’s Data Analytics Division, “By enhancing the resolution of behavioral data through e-commerce analytics, we aim to optimize customer experiences and drive business growth. Our involvement with Mizuno goes beyond mere analytical support; we aspire to be a true partner in realizing Mizuno’s vision.”

This project reflects MBK Digital's mission to shape aspirations through data and AI, focusing on deep insights into societal challenges. As a transformation partner for progressive companies, MBK Digital is committed to continuous value creation from both conceptual and execution angles.

Recruitment Drive

MBK Digital is currently intensifying its recruitment efforts to find analysts who can help actualize data utilization through the power of AI. Interested candidates are encouraged to apply via the provided links for analyst positions and the recruitment page.

Company Overview

MBK Digital

Founded on April 1, 2025, MBK Digital leverages data and AI to provide comprehensive solutions across management, business, and organization axes. From strategy formulation to technical implementation and operational regularization, MBK Digital stands as a data company that supports sustainable organizational growth. The company emphasizes the importance of field insights, ensuring a focus on actionable strategies to actualize aspirations of transformation.

About Mizuno

Founded in 1906, Mizuno Corporation has been dedicated to contributing to society through high-quality sports products and the promotion of sports. They aspire to integrate the values of sports into everyday life with innovative products and services.

• - Official Mizuno Website: Mizuno Japan

For further inquiries related to this collaboration, please reach out to the public relations contacts at MBK Digital: Takatsuka and Shibata at [email protected].