#United States #New York #Spritz Society #V8 #Bloody Mary

Spritz Society and V8 Unveil a Unique Bloody Mary Spritz

New York, NY - In an exciting collaboration, Spritz Society, known for its award-winning sparkling cocktails, has joined forces with V8®, the original plant-powered beverage brand, to introduce a first-of-its-kind drink: the Bloody Mary Spritz. This innovative take merges Spritz Society's expertise in crafting high-quality cocktails with V8's legacy of delivering bold, vegetable-rich flavors.

The Bloody Mary Spritz aims to revolutionize a beloved classic cocktail by combining the refreshing elements of a spritz with the savory profile of a traditional Bloody Mary. This unique beverage comes with significant features, including the use of real white wine, all-natural ingredients inspired by V8's signature tomato flavor, and a carefully crafted mix of spices. With an alcohol content of 4.5% ABV, each 12oz can contains just 120 calories and 5g of sugar, making it a guilt-free indulgence for cocktail lovers.

Prabha Cheemalapati, the VP of Beverages at Campbell's, expressed excitement about this collaboration, stating, "We're thrilled to partner with Spritz Society for the launch of this innovative Bloody Mary Spritz. It highlights our commitment to creativity and collaboration, and this playful twist on a classic is sure to be a hit."

Zach Weinreb, Founder and CMO of Spritz Society, also shared his enthusiasm, noting, "At Spritz Society, we continually strive to push the boundaries of what a spritz can embody. Collaborating with an iconic brand like V8 has been a privilege. Our goal was to craft a drink that not only delights the palate but also remains true to the authentic flavors that people associate with a Bloody Mary."

Available exclusively on SpritzSociety.com beginning December 12 at 9:00 AM ET, the limited-edition beverage can be purchased in packs of four for $25, with a minimum order requirement of two packs. The timing coincides perfectly with the upcoming National Bloody Mary Day on January 1, 2025, making it an ideal choice for holiday celebrations.

Spritz Society's roster doesn't end there; the brand currently offers four additional flavors available on their website and in select retail locations across the country, including crowd favorites like Lemon Iced Tea and Peach.

For more details, visit spritzsociety.com, where consumers can also locate stores carrying the brand and connect through Instagram by following @spritz and @v8juice.

About Spritz Society
Originating from a team of influencers and entrepreneurs including Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb, and Jake Lewin, Spritz Society is an award-winning sparkling cocktail brand dedicated to taste and quality. Their mission is to offer conveniently packaged cocktails made from all-natural ingredients, because life is too short for beverages that don’t bring joy.
Each of their 12 oz cans is crafted with real white wine and contains gluten-free, low-sugar options loaded with delicious flavors that have been selected by their community.

About Campbell's Company
For over 150 years, Campbell's has been a staple in connecting people through cherished food experiences. Operating from Camden, New Jersey, since 1869, the company produces an estimated $9.6 billion in annual net sales across its brands, which include well-known names like Campbell's, V8, and Pepperidge Farm. For further information, visit thecampbellscompany.com.

This collaboration between Spritz Society and V8 symbolizes an exciting chapter in beverage innovation, merging flavors and styles in a way that is sure to resonate with cocktail enthusiasts and health-minded consumers alike.