#USA #Grapevine #Solo Stove #Windchill #Summit Series

Solo Stove Expands Its European Range

In an exciting development for outdoor enthusiasts, Solo Stove, the renowned manufacturer of the world’s most popular smokeless fire pits, has unveiled a new line of products designed to enhance outdoor experiences. On May 28, 2026, the company announced the launch of its latest offerings in Europe, marking a significant phase in its growth strategy. The new product line includes innovative products for fire, cooking, and cooling, aiming to transform any outdoor space into a haven for gatherings and enjoyment.

New Product Highlights

Summit Series Smokeless Fire Pits

At the heart of the new range is the Summit Series, representing the latest evolution of smokeless fire pits. With patented Quick-Strike technology for easy and rapid ignition, these fire pits produce a mesmerizing Signature Flame™ that shines bright and enhances any garden setting. Available in two sizes—19.5 inches suitable for 4-6 people and 24 inches designed for 5-7 people—these units adapt perfectly to various outdoor environments, making gatherings more enjoyable around a warm fire.

Steelfire™ Griddles for Outdoor Cooking

Additionally, Solo Stove introduces the Steelfire™ griddle, crafted from high-quality stainless steel. These griddles provide an exceptional cooking experience outdoors, offering professional-grade quality whether hosting a small family dinner or a large gathering. The griddles, available in 22-inch and 30-inch options, feature patented Racetrack burners for even heat distribution and quick cooking times, sealing in flavors perfectly in just seven minutes.

Windchill™ Portable Cooler

Solo Stove also brings innovation to cooling with the launch of the Windchill™ portable cooler. This product not only keeps beverages chilled but also employs personal misting technology, ensuring comfort during outdoor activities. With two sizes available—45 liters and 28 liters—the Windchill is designed to meet the needs of any occasion.

Consumer Insights and Market Potential

Recent studies commissioned by Solo Stove reveal that over 60% of European consumers spend significant time outdoors multiple times a week. Remarkably, three out of four individuals enjoy these outdoor moments with friends and family, underscoring the tremendous opportunity Solo Stove sees in this market. By providing high-quality products that facilitate unforgettable outdoor experiences, Solo Stove aims to cater to these consumers' desires for connection and memorable moments.

John Larson, CEO of Solo Brands, commented on the expansion: “We see tremendous growth potential in Europe, and bringing our expanded product range to this market demonstrates our commitment to European consumers. This collection allows hosts to control every aspect of their outdoor experience, whether they are spending a leisurely afternoon with their children or hosting friends for an evening by the fire.”

Product Availability and Pricing

The Summit Series fire pits (19.5 inches at €399.99 and 24 inches at €499.99) and the Windchill cooler (at €549.99) are now available for purchase. The Steelfire™ griddle (30 inches at €899.99) will be available mid-June, while the Steelfire™ (22 inches at €399.99) and Windchill (30 liters at €399.99) are set to launch in mid-July. For further details on the complete collection, consumers can visit SoloStove.com.

About Solo Brands

Headquartered in Grapevine, Texas, and operating in Europe through Solo Brands Europe BV in Rotterdam, the company promotes a diverse lifestyle through its omnichannel approach. Beyond smokeless fire pits, Solo Brands offers innovative outdoor products including the award-winning pizza ovens, and the new Steelfire griddle, catering to a wide array of culinary needs for outdoor gatherings. Their commitment to quality and innovation positions Solo Stove as a leader in the outdoor lifestyle market.

In conclusion, with the launch of these new products, Solo Stove is set to not only penetrate but also dominate the European market, providing exceptional outdoor experiences, elevating gatherings, and creating lasting memories.