#Japan #Tokyo #KOSE #TOKYO ELECTRON DEVICE #CES 2025

KOSE and TOKYO ELECTRON DEVICE Collaborate for CES 2025

KOSE Corporation, based in Chuo ward, Tokyo, is entering a new frontier in the beauty industry, having partnered with TOKYO ELECTRON DEVICE LIMITED from Shibuya ward for an extraordinary presentation at CES 2025. This renowned technology showcase, happening from January 7-10, 2025, in Las Vegas, Nevada, will bring to light a mixed reality (MR) makeup experience that employs advanced projection mapping technology.

At the CES 2025 exhibition, attendees will have an opportunity to engage with this cutting-edge MR makeup simulation, a sequel to KOSE's successful introduction at CES 2023. This innovative service allows users to try on different makeup looks instantly, with projections that expertly adapt to facial movements. Such technology not only amplifies an individual's beauty but also reflects an evolution in how we approach personal care through technology.

The recent achievement of being named a 2025 CES Innovation Awards Honoree in the XR Technologies Accessories category reinforces the significance of this development. Visitors to the KOSE booth at CES will benefit from hands-on experiences of this makeup simulation, designed for both personal enjoyment and potential business collaborations.

CES is notably a hotspot for tech enthusiasts, with previous events attracting around 130,000 visitors and showcasing over 4,300 booths. Last year’s CES saw KOSE receiving remarkable feedback from more than 1,200 guests who were captivated by the MR makeup technology, identifying it as a game-changer for self-expression in the beauty realm. KOSE has taken these insights to heart, recognizing the potential for MR technology to transform traditional makeup experiences and considering its applicability in entertainment sectors as well.

Parallel to their exhibit, KOSE has actively implemented this technology in its Maison KOSE concept store in Ginza, providing customers in Japan with personalized makeup experiences since August 2022. This interaction will empower KOSE to refine its offerings and expand sales by aligning its services with current customer interests and trends.

Collaboration with TOKYO ELECTRON DEVICE is pivotal as they provide the specialized projection equipment central to delivering this MR experience. The marriage of KOSE's cosmetic expertise with cutting-edge technology emphasizes a shared vision to push the boundaries of how beauty products are presented and experienced.

The MR makeup simulation at CES utilizes an innovative system that allows a user to see their desired makeup in real time, with adjustments controlled via a panel for ultimate ease. This was made possible through joint research initiatives with the esteemed Yoshihiro Watanabe laboratory situated within the Department of Information and Communications Engineering at the Institute of Science in Tokyo.

Highlighting the CES Innovation Awards
The CES Innovation Awards celebrate exceptional contributions in the digital and technology products landscape, evaluating entries for functionality, design, and innovation. KOSE and TOKYO ELECTRON DEVICE's mixed reality makeup simulation received commendations in the Accessories category—an accolade suggesting strong market potential and paving the way for future advancements in virtual beauty applications.

In conclusion, KOSE's commitment to intertwining technology with beauty is on display at CES 2025, where they aim not just to showcase a product but to redefine customer experiences in the makeup industry. As they explore new business avenues enabled by this leading-edge technology, it’s clear that KOSE is poised to lead the charge in cosmetic innovations—paving the way for a beautiful tomorrow dependent on technology’s ever-evolving role.