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SPARK Plus™ Launches: A New Era in Tech Advisory

In the rapidly changing landscape of technology, both buyers and vendors face unique challenges. Buyers, under pressure to make swift and informed decisions, often find traditional advisory reports inadequate. Similarly, smaller vendors struggle to gain visibility amid competition from industry giants. Recognizing the need for a more nuanced approach, QKS Group has introduced SPARK Plus™, a platform that aims to reshape technology advisory for today's context-driven market.

The Shift in Tech Advisory

Traditional tech advisory reports tend to depend on flashy rankings and generic vendor lists, often leaving buyers feeling overwhelmed and dissatisfied. As the CEO of QKS Group, Piyush Dewangan, highlights, “The problem lies in the lack of localized insights and tailored recommendations necessary for effective decision-making.” With SPARK Plus™, QKS Group bridges this gap by offering a framework that is both relevant and actionable.

Buyers today must navigate intricate technology stacks and shorter transformation cycles. They need solutions that align precisely with their unique organizational needs. On the flip side, many smaller vendors have difficulty breaking through in a saturated market, which can lead to missed opportunities for both parties. Herein lies the mission of SPARK Plus™: to create a symbiotic relationship between buyers and vendors.

What Sets SPARK Plus™ Apart?

Unlike traditional advisory services, SPARK Plus™ offers major differentiators designed to meet the specific needs of its users. Here are some of the standout features:

Context-Driven Insights

SPARK Plus™ is the only platform that provides vendor comparisons based on specific industries, regions, and company sizes. This makes the platform a more reliable resource for buyers seeking tailored solutions.

Real-World Data

With over 5,000 vendors assessed, SPARK Plus™ draws on authentic user experiences from live deployment environments. This means that the data is not just theoretical but grounded in real-world applications.

Transparent Analysis

Gone are the days when assessment criteria were clouded in ambiguity. SPARK Plus™ replaces opaque scoring with structured expert insights, facilitating better procurement and selection strategies for vendors.

Dual Audience Focus

The platform ensures that both buyers and vendors benefit. Buyers receive clarity and alignment tailored to their needs, while niche or emerging vendors gain much-needed visibility in the marketplace.

In-Depth Comparisons via the SPARK Matrix™

One of the most innovative features of SPARK Plus™ is the SPARK Matrix™. It provides in-depth evaluations across various parameters:

• - Industry-Specific Matrix: As the only advisory firm to deliver stringent evaluations based on specific domains, it gives buyers a clear picture of vendor performance.
• - Regional Matrix: This unique approach analyzes vendor capabilities grounded in regional execution, offering buyers insights on compliance and capability within their locality.

Building Trust in Advisory

SPARK Plus™ focuses on restoring trust in technology advisory services. Key aspects include:

• - Contextual Filters: These filters aid buyers in rapidly shortlisting vendors based on operational relevance.
• - Vendor GTM Support: This assists emerging or niche players in crafting their market positioning effectively.
• - Procurement-Friendly Frameworks: Aligning with internal KPIs and goals provides that extra layer of confidence in decision-making.
• - QKS Review Blogs: Offering diverse perspectives, these articles are penned by industry experts and aim to enlighten users about market trends and vendor strategies.

Early Adoption and Impact

SPARK Plus™ has already garnered attention from global enterprises and mid-market firms, especially in regions where traditional models tend to miss out on local specifics. This innovative platform is reshaping the connections between analyst research and practical buying behavior.

Industry analyst Carter Lusher has praised SPARK Plus™, noting, “Being ranked #2 globally in reprint licensing is impressive, and the SPARK Plus™ platform presents a truly differentiated approach within the analyst market.” By integrating transparent analyst opinions, user reviews, and community engagement, QKS Group is forging a path of innovation that serves the needs of today's complex technology landscape.

Looking Ahead

SPARK Plus™ is set to expand further into verticals like Customer Experience (CX), Artificial Intelligence (AI), and Cybersecurity. Anticipated features include real-time buyer analytics, predictive vendor performance models, and customizable benchmarking tools. SPARK Plus™ merges expert evaluations with genuine user feedback, presenting a powerful conduit for connecting deserving vendors with well-informed buyers.

For vendors interested in participating in the evaluation process, details can be submitted on the QKS website.

About QKS Group
QKS Group is a global advisory and consulting firm. Our focus is on enabling clients to achieve their business transformation objectives through Strategic Business and Growth advisory services. Our vision is to serve as a vital strategic partner, delivering comprehensive insights that empower clients to thrive in dynamic business environments.

Delve into insights by SPARK Plus™ here.