#USA #Los Angeles #Gordon Ramsay #HexClad #Yuki Tsunoda

HexClad Partners with F1 Drive Yuki Tsunoda

In an exciting announcement, HexClad has named Yuki Tsunoda, the promising Formula 1 driver, as its new global brand ambassador. The renowned performance-driven kitchenware brand hopes to leverage Tsunoda's striking personality and passion for cooking to create a campaign that celebrates the intersection of culinary arts and high-speed racing. This partnership aims to showcase how precision and premium tools can elevate both professional racing and home cooking.

Tsunoda, who is known not only for his fearless driving skills but also for his enthusiasm in the kitchen, has long dreamt of being a chef. This upcoming collaboration will pair him with culinary heavyweight Gordon Ramsay, further solidifying the campaign's ambitious vision. In a playful twist, the campaign will feature Tsunoda stepping into the culinary world while Ramsay takes the wheel, demonstrating that excellence can be achieved in any field with the right tools and skills.

"Cooking has always held a special place in my life. I truly enjoy spending time in the kitchen," Tsunoda shared, emphasizing his enthusiasm for the partnership with HexClad. He believes that HexClad's innovative cookware enhances his culinary experience, enabling him to cook at a professional level.

HexClad’s patented hybrid technology combines stainless steel and non-stick surfaces, providing unparalleled durability, performance, and ease of use. The cookware has been trusted by chefs around the world, making it a natural fit for Tsunoda, who will join a growing family of HexClad ambassadors led by Ramsay.

Throughout the 2025 F1 season, Tsunoda will appear in various global campaigns, showcasing how HexClad elevates his off-track life with the same focus on performance that he brings to each race. Additionally, during this season, he will don the HexClad logo on his racing helmet.

"Yuki is an incredible athlete, but what makes him a perfect fit for HexClad is his mindset. He is passionate, precise, and fully dedicated to his craft," said Daniel Winer, co-founder and CEO of HexClad. “We have developed this brand for people who seek the best tools to push themselves, whether it’s cooking dinner or competing for a championship.”

The announcement follows HexClad's ongoing efforts to expand globally while redefining high-performance cooking tools within the culinary industry. With Tsunoda on board, the brand enhances its visibility in both culinary realms and the broader sporting spotlight.

Produced by KODE Media under the creative direction of award-winning advertising leader Peter Franklyn Banks, the campaign is set to launch in Fall 2025. It will be showcased across global television, digital, and social platforms, supported by a strategic PR and retail approach throughout the USA, the UK, Japan, and beyond.

Established in 2016 and headquartered in Los Angeles, HexClad is recognized for its hybrid technology that combines stainless steel with non-stick coatings, offering remarkable performance, durability, and ease of use. The brand has redefined modern cooking utensils and has gained a dedicated following worldwide for breaking the mold with its innovative products. Recently, HexClad was also recognized in the Inc. 5000 list of the fastest-growing private companies in America for 2023-2025. More information about their offerings can be found on their website at www.hexclad.com.