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Better Homes and Gardens Real Estate Unveils the Trendmaker Course

The Better Homes and Gardens® Real Estate brand recently made a significant impact in the real estate industry by launching its Trendmaker℠ Accreditation program. This comprehensive educational initiative aims to elevate agent knowledge, providing tools to navigate the ever-evolving landscape of consumer behaviors and lifestyle trends. After a successful pilot in 2024, the program is now open to affiliated brokers and agents, marking a pivotal moment for the brand.

Understanding the Trendmaker Course

The Trendmaker course is designed to enhance the knowledge base of real estate agents by granting them access to crucial insights directly linked to the brand’s unique relationship with the sought-after Better Homes and Gardens® media brand. This affiliation not only offers agents specialized information on the latest consumer trends but also provides knowledge about emerging behaviors that significantly influence the housing market.

By completing the Trendmaker course, agents are designated as Home Trend Specialists. This distinction empowers them to better serve clients, allowing for a tailored approach based on individual design and living preferences. As the housing market adapts to shifting consumer desires, knowledge from the course positions these agents to meet the demands of lifestyle-oriented buyers and sellers.

Key Features and Insights

At the core of this program are standout features that include insights into seasonal home design preferences, buyer psychological trends, and strategies on how to market effectively. The curriculum comprises:

Design Trends

Agents receive curated insights sourced from the editorial team at Better Homes and Gardens. These insights focus on the latest seasonal preferences, assisting agents in advising clients on staging, renovations, and aligning home features with current lifestyle trends.

Consumer Psychology

Understanding client motivations forms a critical part of the course. By analyzing economic changes, generational shifts, and behavioral trends, agents are better prepared to personalize their approach throughout the real estate transaction process.

Marketing Application

Interactive workshops allow agents to transform insight into effective marketing strategies. These strategies encompass various avenues, from social media content to impactful listing presentations, ultimately elevating client engagement and bolstering brand visibility.

Client-Centric Advantages

The Trendmaker Accreditation program is not only aimed at enhancing agent capabilities; it ultimately prioritizes client experience. Buyers and sellers interact with professionals who are well-informed about evolving preferences that impact both home selection and enduring property value. Through effective staging techniques and a keen understanding of market trends, accredited agents provide a more personalized, insight-driven journey in real estate transactions.

Nichole Fecteau, a real estate agent with Better Homes and Gardens Real Estate The Masiello Group, shared her enthusiasm after attending the course. She noted, “The Trendmaker class was incredibly informative. Staying ahead of the curve in style and innovation empowers me to better guide my listing clients in preparing their homes for sale and assist new construction buyers in designing their future homes. I left the class with a deeper understanding of home design and the choices that truly make a difference.”

Beyond the Course

In a bid to maintain industry relevance, the brand has also initiated bi-monthly snap polls among BHGRE® affiliated agents. These polls capture insights that directly support client engagement while further connecting agents with contemporary trends affecting the housing market.

Since its inception in 2008, the Better Homes and Gardens® Real Estate brand has aimed to empower agents with deep consumer insights, shaping how homes are designed and sold. With the Trendmaker Accreditation program, the brand strengthens its commitment to providing immense value to both agents and clients during every step of the real estate journey.

About Better Homes and Gardens Real Estate LLC

The Better Homes and Gardens® Real Estate network stands at the forefront of the real estate industry, blending traditional methods with innovative technology. This dynamic brand supports independent sales associates and home buyers while maintaining a fundamental connection to its iconic lifestyle roots. Through revolutionary services and systems, Better Homes and Gardens Real Estate LLC continues to redefine the standards for real estate, backed by the authority of Anywhere Real Estate Inc. (NYSE HOUS). The network encompasses approximately 11,000 independent sales associates across about 400 offices globally, serving clients in the United States and various international markets.

In summary, the Trendmaker course offers a unique opportunity for agents to enhance their expertise, adapt to market trends, and provide clients with a tailored real estate experience that aligns with modern lifestyles.